Apr 10, 2018

The Tiger Woods factor: TV ratings way up when he’s competitive

Tiger Woods on a golf course. Photo by David Cannon/Getty Images

When Tiger Woods is playing, he and his sponsors get much more time on camera than other competitors, according to Nielsen: "Through the Arnold Palmer Invitational (March 12-18, 2018), Woods had seen more branding time on screen than any other golfer on the PGA Tour, with 583 minutes of branding exposure."

Why it matters: "For the four events this season that Woods has finished inside the top 25, broadcast network viewership is up 93% versus the same events last year, or about 2 million more viewers on average."

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Scoop: Top NSC official reassigned to Energy Department amid "Anonymous" fallout

Photo: Mark Wilson/Getty Images

Deputy national security adviser Victoria Coates will be reassigned as a senior adviser to Energy Secretary Dan Brouillette, the National Security Council said Thursday — and a senior White House official said that the administration "rejects" the rumors that she is "Anonymous."

Why it matters: Coates has battled claims that she is the still-unknown Trump administration official that penned a New York Times op-ed and book critical of President Trump.

The Fed may be setting the table for 2020 rate cuts

Illustration: Sarah Grillo/Axios

The Fed looks to be laying the groundwork to lower U.S. interest rates this year, just as they did in April 2019 before cutting rates in July, September and October.

Why it matters: A Fed rate cut makes taking on debt more attractive for U.S. consumers and businesses, helping to juice the economy, but also puts the central bank in a weaker position to fight off a potential recession.

Morgan Stanley to buy E*Trade in a $13 billion deal

Photo: Rafael Henrique/SOPA Images/LightRocket via Getty Images

Morgan Stanley is planning to buy E*Trade Financial Corp. in a $13 billion all-stock deal, the Wall Street Journal reports, with plans to acquire the company known for helping everyday Americans manage their money.

Why it matters: The deal, which would be the largest by a major American bank since the financial crisis, signals Morgan Stanley‘s desire to bulk up in wealth management.