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Axios Apr 10
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The Tiger Woods factor: TV ratings way up when he’s competitive

Tiger Woods
Tiger Woods on a golf course. Photo by David Cannon/Getty Images

When Tiger Woods is playing, he and his sponsors get much more time on camera than other competitors, according to Nielsen: "Through the Arnold Palmer Invitational (March 12-18, 2018), Woods had seen more branding time on screen than any other golfer on the PGA Tour, with 583 minutes of branding exposure."

Why it matters: "For the four events this season that Woods has finished inside the top 25, broadcast network viewership is up 93% versus the same events last year, or about 2 million more viewers on average."

Axios 9 hours ago
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Axios 7 hours ago
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North Korea says it is stopping nuclear and missile testing

Kim Jong-un sits at a desk.
Kim Jong-un. Photo: STR/AFP/Getty Images

North Korean leader Kim Jong-un has announced the country will stop conducting nuclear tests and launches of intercontinental ballistic missiles starting April 21, and shut down a nuclear test site in the north side of the country, through a broadcast on the state news agency KCNA reports, and President Trump announced in a tweet, later adding quotes from the message.