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Twitter is rolling out a "tweetstorm" button

Twitter logo as it appeared on a phone post on the floor of the New York Stock Exchange in October 2016. Photo: Richard Drew / AP

Tweet threads — also known as "tweetstorms" — will now be easier to create thanks to a new button the company is rolling out.

Background: Threads, which Silicon Valley investor Marc Andreessen helped popularize a few years ago (before he quit Twitter last year), have become the go-to format for expressing longer and more nuanced thoughts on the service. Even with the recent doubling of the character limit for tweets, users are still using threads to post longer messages, so it's no surprise it's been working on a way to make them easier to create.