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Richard Drew / AP

The day has come: Twitter, after years of forcing users to express themselves through its signature 140-character limit, is doubling that length for everyone's tweets (save for those in Chinese, Korean, and Japanese). The company began to test these longer tweets in September with a few users, though it was first rumored to be considering extending the character limit almost two years ago.

The big moment: Will this fundamentally change the nature of Twitter? The character limit has been iconic and it's even led to the "tweetstorm" as a workaround for longer thoughts and ideas that can't fit in one tweet (which Twitter filed to trademark in 2015), along with other creative solutions like screen shots of longer messages.

Yes, but: The company has been under pressure from Wall Street to boost its growth, so it has spent the last several years experimenting with new features to make its service more appealing or easier to understand to more people. Twitter says that its experiment showed that users got more followers and interactions, spent more time on the service, and were more satisfied.

Still, there are critics: Twitter's most passionate and frequent users, however, haven't always been pleased with the changes, even though Twitter says the longer tweet limit hasn't affected the experience much. During its experiment, it says only 5% of tweets sent were longer than 140 characters and only 2% were over 190 characters.

  • The company is still faced with the challenge of quelling problems with abuse and harassment that users experience on its service, though it's recently moved to make bolder changes in its policies. It's also been criticized for spending its time on features like this one instead of its users' safety on the service.

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Illustration: Sarah Grillo/Axios

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  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
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  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."
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Dan Primack, author of Pro Rata
Updated 7 hours ago - Economy & Business

Dunkin' Brands agrees to $11B Inspire Brands sale

Photo: Alexi Rosenfeld/Getty Images

Dunkin' Brands, operator of both Dunkin' Donuts and Baskin-Robbins, agreed on Friday to be taken private for nearly $11.3 billion, including debt, by Inspire Brands, a restaurant platform sponsored by private equity firm Roark Capital.

Why it matters: Buying Dunkin’ will more than double Inspire’s footprint, making it one of the biggest restaurant deals in the past 10 years. This could ultimately set up an IPO for Inspire, which already owns Arby's, Jimmy John's and Buffalo Wild Wings.

Ina Fried, author of Login
9 hours ago - Technology

Federal judge halts Trump administration limit on TikTok

Illustration: Aïda Amer/Axios

A federal judge on Friday issued an injunction preventing the Trump administration from imposing limits on the distribution of TikTok, Bloomberg reports. The injunction request came as part of a suit brought by creators who make a living on the video service.

Why it matters: The administration has been seeking to force a sale of, or block, the Chinese-owned service. It also moved to ban the service from operating in the U.S. as of Nov. 12, a move which was put on hold by Friday's injunction.