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Screenshot: theSkimm on YouTube

On the heels of landing an on-camera interview with FBI Director James Comey, theSkimm has launched a free 2018 Primary Election Calendar to push its audience to vote this year.

Why it matters: The six-year-old newsletter company has amassed an audience of seven million mostly millennial women, and its using that loyal fanbase to influence the political landscape and push readers to vote.

Details: theSkimm's new political calendar has debuted just ahead of the Arizona special election.

  • Every calendar event has information on the issues and candidates.  
  • While most of theSkimm's calendars are usually behind a paywall, this one was made free to encourage viewers to vote. (The company got over 110,000 readers to register to vote for the 2016 elections, 95,000 of which were women.)

In addition to James Comey, other recent "Sip 'n Skimm" interviews featured Ted Cruz, Elizabeth Warren, and Madeleine Albright

The big picture: theSkimm also recently announced a polling partnership with Vanity Fair’s The Hive and SurveyMonkey on a data-driven initiative that traces the interests and likely impact of female millennial voters in advance of the 2018 midterms.

Go deeper

Updated 16 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Ipsos poll: COVID trick-or-treat.
  2. World: Greece tightens coronavirus restrictions as Europe cases spike.
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
  5. Technology: Fully at-home rapid COVID test to move forward.
  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."

Trump's legacy is shaped by his narrow interests

Illustration: Annelise Capossela/Axios

President Trump's policy legacy is as much defined by what he's ignored as by what he's involved himself in.

The big picture: Over the past four years, Trump has interested himself in only a slim slice of the government he leads. Outside of trade, immigration, a personal war against the "Deep State" and the hot foreign policy issue of the moment, Trump has left many of his Cabinet secretaries to work without interruption, let alone direction.

Bryan Walsh, author of Future
4 hours ago - Technology

AI and automation are creating a hybrid workforce

Illustration: Annelise Capossela/Axios

AI and automation are receiving a boost during the coronavirus pandemic that in the short term is creating a new hybrid workforce rather than destroying jobs outright.

The big picture: While the forces of automation and AI will eliminate some jobs and create some new ones, the vast majority will remain but be dramatically changed. The challenge for employers will be ensuring workforces are ready for the effects of technology.