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theSkimm puts its election calendar outside the paywall

Screenshot: theSkimm on YouTube

On the heels of landing an on-camera interview with FBI Director James Comey, theSkimm has launched a free 2018 Primary Election Calendar to push its audience to vote this year.

Why it matters: The six-year-old newsletter company has amassed an audience of seven million mostly millennial women, and its using that loyal fanbase to influence the political landscape and push readers to vote.