The no-win corporate tightrope
Corporations have to walk the razor-thin line between the demands of the left and the right or fall to their doom. In the latest iteration of the culture wars, they've have been called out on social media to sever ties with the NRA in the wake of the Parkland shooting.
Why it matters: When Delta said it was ending its NRA ties, Georgia politicians threatened to kill a tax bill it supports. But when FedEx chose to stay out of the fight against the NRA, #BoycottFedEx was born on Twitter. Delta and FedEx took opposite approaches to handling the culture wars — and they both lost.