Forget politics. The culture wars are raging in corporate America, and many CEOs and businesses are grossly unprepared. The war gets ignited by employees, shareholders, customers and social media. The wave of sexual-harassment scandals shows that companies have crime in their workplace. And the new, high-stakes collisions CEOs are getting pulled into include immigration, climate change, diversity and inclusiveness, and whether their ads run on controversial websites.
The problem: Most big companies are run by straight, white men who are unaccustomed to navigating a fast-changing America. And most comms departments were built for 1990s media, with 1990s speed.