Sara Fischer Mar 31, 2017
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The billboard survives

Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to digital. Per eMarketer, roughly 50% of all out-of-home ads will be digital this year, up 10% from 2014.

Data: Standard Media Index; Chart: Lazaro Gamio / Axios