SaveSave story

The billboard survives

Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to digital. Per eMarketer, roughly 50% of all out-of-home ads will be digital this year, up 10% from 2014.

Data: Standard Media Index; Chart: Lazaro Gamio / Axios

Why it matters: What used to plague out-of-home advertising growth was its inability to measure accurately how many people, and which types of people, saw the ads. But with the rise of digital screens and smartphone ownership, that's all about to change. Andy Sriubas, EVP of OUTFRONT Media, one of the largest U.S. out-of-home ad companies, tells Axios that his company has created a new technology that will serve people the same billboards ads that they pass on the street on their smartphones in real time, doubling the impact. Digital billboard ads can also be sold programmatically, increasing the number of advertisers who can buy them which creates more demand.

What's next: OUTFRONT is already experimenting with rotating, TV-like content on outdoor screens across different U.S. cities that will transform the ad business into a content business. The screens will feature rotating ads between clips of sports, weather and news updates.

Dan Primack 6 hours ago
SaveSave story

Why the stock markets are tanking

Stock market trader adjusts his glasses.
Photo by Xinhua/Wang Ying via Getty Images

Stock markets were down sharply on Thursday, with the Dow Jones Industrial Average losing 724 points, or 2.96%.

Three key drivers: Tariffs, inter-bank lending rates and Facebook's troubles.

Caitlin Owens 9 hours ago
SaveSave story

How Congress missed yet another chance for an immigration deal

Congressional leaders with President Trump
Congressional leaders with President Trump. Photo: Olivier Douliery - Pool / Getty Images

Congressional leaders and the White House failed to come to an agreement on temporary protections for Dreamers over the past week as part of the giant spending bill, leaving the issue unresolved.

Why it matters: After all of the fighting over President Trump's decision to end DACA — including a government shutdown over it — the White House and Congress ended up with nothing. The issue is currently tied up in the courts. And though both sides agree it's better to give Dreamers more certainty over their future, they just can't agree how to do it.