Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Axios on your phone

Get breaking news and scoops on the go with the Axios app.

Download for free.

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

This survey is the result of a partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. From the Patagonia to SpaceX, here's how this year's class stacks up.

Data: The Harris Poll; Graphic: Axios Visuals

Methodology: The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample conducted April 8-21, 2021. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society.

  • These 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.

Go deeper

Updated May 26, 2021 - Axios Events

Watch: A conversation on Axios Harris Poll 2021 rankings

On Wednesday, May 26, Axios media reporter Sara Fischer and editor-in-chief Nicholas Johnston unpacked which brands have become America's favorites and how the past year has impacted their reputations, featuring The Harris Poll CEO John Gerzema, 3M senior vice president of communications Brian Henry, MDC Partners chairman and CEO Mark Penn and The Stagwell Group vice chair Ray Day.

  • John Gerzema on the notably low rankings of social media companies in the Axios Harris Poll: "The big winner this year was probably Apple on the basis of their privacy...But basically, we saw the decline of social media platforms...We had all kinds of controversy around the platforms obviously this year."
  • Brian Henry on how businesses and brands should continue to build resilience: "The lessons learned over the last year can't just be that we now know what PPE stands for. It is that we are smarter as a global community to stay ahead of, respond to and be ready for the next pandemic."
  • Mark Penn on who drives the reputation of companies: "Investors don't drive corporate reputation, more or less. What drives corporate reputation in this survey is much more of the consumers who see and use the products...They want to know that it's consistent in what it stands for."
  • Ray Day on how companies can improve their overall reputation: "The price of entry is to have strong products and services...I always think of reputation as an equation. It's the sum of your company performance, the way you behave, and then how you communicate or market that determines whether your reputation goes up or whether it declines."

3,000 unruly passenger reports made to FAA this year

Photo: Stefani Reynolds/Bloomberg via Getty Images

Airlines have reported some 3,000 cases of unruly behavior by passengers to the Federal Aviation Administration this year — including 2,300 for refusing to comply with face mask mandates, the FAA announced Monday.

Why it matters: Passenger numbers remain below pre-pandemic levels. But the FAA is investigating the highest number of suspected federal law violations since it began recording unruly passenger incidents in 1995, per ABC News.

House panel to investigate Trump-era DOJ data seizures

Photo: James Devaney via Getty Images

The House Judiciary Committee will launch a formal probe into the Trump-era Justice Department's seizure of data from devices belonging to members of Congress, their aides, journalists and then-White House counsel, panel chair Jerry Nadler (D-N.Y.) announced Monday.

Why it matters: Though it's so far unclear if the cases are related, they raise "serious constitutional and separation of power concerns," Nadler said in a statement.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!