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This survey is the result of a partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. From the Patagonia to SpaceX, here's how this year's class stacks up.

Data: The Harris Poll; Graphic: Axios Visuals

Methodology: The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample conducted April 8-21, 2021. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society.

  • These 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.

Go deeper

Axios-Ipsos poll: Most Americans favor mandates

Expand chart
Data: Axios/Ipsos Poll; Chart: Connor Rothschild/Axios

Most Americans support mandating masks in schools and vaccinations to return to the workplace, and they oppose states' efforts to ban such moves, according to the latest installment of the Axios/Ipsos Coronavirus Index.

But, but, but: The survey finds the Republican base going against the grain so disproportionately that it helps explain the defiant postures of many red-state governors.

3 hours ago - Health

Axios AM Deep Dive: Covid forever

Illustration: Aïda Amer/Axios

It was 563 days ago that the WHO declared Covid-19 a pandemic. This Axios AM Deep Dive, led by healthcare reporter Caitlin Owens, looks at our Covid future.

Federal judge blocks vaccine mandate for NYC teachers

Students are dismissed from the first day of school at PS 133 in Brooklyn on Sept. 13. Photo: Michael Nagle/Xinhua via Getty Images

A federal appeals court judge on Friday temporarily blocked New York City schools from enforcing a vaccine mandate for school employees, days before it was set to take effect, AP reports.

Driving the news: The vaccine mandate was set to begin on Monday, prompting concerns over staffing shortages in schools across the nation's largest school system.

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