Illustration: Axios/Rebecca Zisser

Despite the onslaught of bad headlines around cord cutting and the death of traditional TV, Madison Avenue hasn't given up on the big cable and broadcast networks just yet.

Driving the news: Despite viewership declines, Variety's Brian Steinberg reports that ad commitments saw an increase of 5.2% to more than $20.7 billion in 2018, citing data from Media Dynamics, a media consultancy.

Yes, but: As Steinberg notes, higher upfront ad commitments for the networks' primetime lineups are a result of higher rates, which networks still have the leverage to demand.

  • The bottom line: Amid an endless number of new on-demand streaming options, TV networks are hoping that ad buyers are willing to cough up big bucks to actually reach viewers in real-time.

The big takeaways so far:

  • NBC: NBC positioned itself as the home for must-see primetime television, touted its renewable of "This is Us" and teased bringing "The Office" to its ad-supported streaming network, which ad chairman Linda Yaccarino said would go live mid-2020.
  • Fox: In its first UpFront since spinning off as standalone company after the Disney merger, Fox is positioning itself as the network that's leaning the most heavily into live sporting events. It's message to Madison Ave: We're smaller, but still mighty.

What's next: Disney will present ESPN and ABC together on Tuesday. WarnerMedia and CBS will present on Wednesday. The CW will present on Thursday.

Go deeper: Upstaging Upfronts, NewFronts rally Madison Avenue

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Updated 20 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 1 p.m. ET: 11,137,846 — Total deaths: 526,156 — Total recoveries — 6,003,824Map.
  2. U.S.: Total confirmed cases as of 1 p.m. ET: 2,809,108 — Total deaths: 129,509 — Total recoveries: 883,561 — Total tested: 34,213,497Map.
  3. States: America's exceptionally uneventful Fourth of July ICU beds in Arizona's hot spot reach near capacity.
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Trump extends PPP application deadlineKimberly Guilfoyle tests positive.
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: 31 MLB players test positive as workouts resume.
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.
56 mins ago - Health

U.S. coronavirus infections hit record highs for 3 straight days

Illustration: Aïda Amer/Axios

The U.S. has reached new highs in single-day coronavirus infections for three consecutive days this week, per data from Johns Hopkins and the COVID Tracking Project.

The big picture: The number of coronavirus cases increased in the vast majority of states over the last week, and decreased in only two states plus the District of Columbia, Axios' Andrew Witherspoon and Caitlin Owens report.

Updated 1 hour ago - Politics & Policy

Colorado police chief fires officers who reenacted Elijah McClain's death

LaWayne Mosley, father of Elijah McClain, wears a t-shirt with is son's picture on it during a press conference in Oct. 2019. Photo: Andy Cross/MediaNewsGroup/The Denver Post via Getty Images

Interim Aurora, Colo., police chief Vanessa Wilson fired two officers for reenacting the death of 23-year-old Elijah McClain and a third officer for commenting on the photo that captured the "despicable act," The Washington Post reports.

Why it matters: McClain died in the summer of 2019 after police officers held him in a chokehold and paramedics used a sedative, ketamine. People have been protesting McClain's death recently after the police killing of George Floyd revitalized the movement against police brutality.