Illustration: Axios/Rebecca Zisser

Despite the onslaught of bad headlines around cord cutting and the death of traditional TV, Madison Avenue hasn't given up on the big cable and broadcast networks just yet.

Driving the news: Despite viewership declines, Variety's Brian Steinberg reports that ad commitments saw an increase of 5.2% to more than $20.7 billion in 2018, citing data from Media Dynamics, a media consultancy.

Yes, but: As Steinberg notes, higher upfront ad commitments for the networks' primetime lineups are a result of higher rates, which networks still have the leverage to demand.

  • The bottom line: Amid an endless number of new on-demand streaming options, TV networks are hoping that ad buyers are willing to cough up big bucks to actually reach viewers in real-time.

The big takeaways so far:

  • NBC: NBC positioned itself as the home for must-see primetime television, touted its renewable of "This is Us" and teased bringing "The Office" to its ad-supported streaming network, which ad chairman Linda Yaccarino said would go live mid-2020.
  • Fox: In its first UpFront since spinning off as standalone company after the Disney merger, Fox is positioning itself as the network that's leaning the most heavily into live sporting events. It's message to Madison Ave: We're smaller, but still mighty.

What's next: Disney will present ESPN and ABC together on Tuesday. WarnerMedia and CBS will present on Wednesday. The CW will present on Thursday.

Go deeper: Upstaging Upfronts, NewFronts rally Madison Avenue

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Florida fully lifts coronavirus restrictions on restaurants

Photo: Don Juan Moore/Getty Images

Florida Gov. Ron DeSantis (R) announced Friday the state will completely reopen its economy, allowing restaurants to operate at full capacity and barring localities from ordering businesses to close.

Why it matters: The state became one of the world's epicenters for the virus in July, forcing DeSantis to pause its first round of reopening.

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Eyeing the end of gas-powered cars

Illustration: Eniola Odetunde/Axios

Gasoline-powered cars may be going the way of the woolly mammoth, even if it will take decades to replace them and seems hard to fathom today.

The big picture: Internal combustion engines (ICEs) have powered automobiles for more than 100 years. But the shift to electric vehicles, slow to materialize at first, is now accelerating due to tightening government policies, falling costs and a societal reckoning about climate change.

Virginia Gov. Ralph Northam tests positive for coronavirus

Photo: Zach Gibson/Getty Images

Virginia Gov. Ralph Northam (D) and his wife, Pamela, both tested positive for coronavirus, his office announced on Friday.

The state of play: The Northams were tested after one of their staff "who works closely within the couple's living quarters" tested positive. The governor is asymptomatic, while his wife is "experiencing mild symptoms." They plan to isolate at home for 10 days.

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