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Expand chart
Data: Parrot Analytics; Note: Values may not add to 100% due to rounding; Chart: Andrew Witherspoon/Axios

Of the 10 regions surveyed as a part of Parrot Analytics' second quarter 2019 global streaming demand study, demand for dramas is by far the lowest in the U.S.

Why it matters: It's a clear shift from the beginning of the "Golden Age of TV" when shows like "Mad Men," "Breaking Bad," "The Good Wife," "House of Cards", and "Dexter" were so dominant.

  • According to the report, provided exclusively to Axios, the diversity of content favored by Americans is reflected in the most demanded sub-genres.
  • The U.S. is the only market where only four drama sub-genres are in the 10 most demanded.
  • The country's largest sub-genre during Q2 2019 was superhero series, followed by sci-fi dramas.

Be smart: The trend follows the same trajectory as the film industry, where drama was dominant in the 1990s, but then shifted to more action and adventure films starting in the mid-2000s.

Expand chart
Data: The Numbers; Chart: Axios Visuals

Other key takeaways: According to the report, Netflix remains the clear leader in overall streaming demand around the world.

  • Yes, but: Its demand share decreased in the latest study by 2.5% since the first quarter. Parrot expects Netflix demand to bounce back this quarter with the release of the third season of "Stranger Things," a similar prediction that analysts have made about Netflix's subscriber numbers.

The big picture: The number of competitors offering original series is growing. Over 10% of the global share of demand is for originals from smaller, specialist and local subscription services, up 2.5% from the last report.

Go deeper

Coronavirus hospitalizations top 100,000 for the first time

Expand chart
Data: The COVID Tracking ProjectHarvard Global Health Institute; Cartogram: Danielle Alberti and Andrew Witherspoon/Axios

More than 100,000 Americans are now in the hospital with coronavirus infections — a new record, an indication that the pandemic is continuing to get worse and a reminder that the virus is still very dangerous.

Why it matters: Hospitalizations are a way to measure severe illnesses — and severe illnesses are on the rise across the U.S. In some areas, health systems and health care workers are already overwhelmed, and outbreaks are only getting worse.

Dion Rabouin, author of Markets
19 mins ago - Economy & Business

Our make-believe economy

Illustration: Eniola Odetunde/Axios

The Federal Reserve and global central banks are remaking the world's economy in an effort to save it, but have created something of a monster.

Why it matters: The Fed-driven economy relies on the creation of trillions of dollars — literally out of thin air — that are used to purchase bonds and push money into a pandemic-ravaged economy that has long been dependent on free cash and is only growing more addicted.

New hope for "smart cities"

Illustration: Sarah Grillo/Axios

It's time to polish our gleaming vision of urban environments where internet technology makes everything from finding a parking space to measuring air quality a snap.

Why it matters: The Biden administration's Cabinet appointees are likely to be champions of bold futurism in urban planning — which could mean that smart infrastructure projects, like broadband deployment and digital city services, get fresh funding and momentum.