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Data: National sample from NPOWER Household, reproduced from a Nielsen chart; Chart: Axios Visuals

The number of U.S. households receiving television signals through an over-the-air antenna has nearly doubled in the past eight years, according to a recent report from Nielsen. Nearly 14% of U.S. households use bunny ears to access broadcast TV.

Why it matters: More people are opting for antennas to access free broadcast channels as the cost of cable subscriptions continues to balloon.

Data from Nielsen suggests that growing population of antenna users is divided amongst older users, who use the signal mostly to watch broadcast television, and younger users, who use the antennas in conjunction with an internet-powered skinny bundle to access cable.

The big picture: At this point, the number of people using the antennas without a digital service is much bigger, but the group of users who are using it alongside a "skinny bundle" (a cheaper package of live cable channels), is growing. That group is much more relevant to advertisers because they tend to be younger and have higher household incomes.

  • "It's a great consumer to find," says Justin LaPorte, VP of local audience insights at Nielsen. He presented these insights last week at the National Association of Television Program Executives annual meeting in Miami.
  • "Their profile is really sexy to advertisers. Not only are they watching more traditional TV and spend more TV time, they're higher income, they're families, and are within that core 25–54 year-old audience that advertisers having a hard time finding," LaPorte said.

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Supreme Court expands religious freedoms in schools, employment

Illustration: Sarah Grillo/Axios

The Supreme Court ended its term with a series of rulings on religion's role in schools, the workplace and access to health care.

Why it matters: The decisions elevated protections for people and employers of faith, while curtailing those of religion teachers, the nonreligious taxpayer and women who rely on their workplaces' health care plans for contraception.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 2 p.m. ET: 12,573,041 — Total deaths: 561,865 — Total recoveries — 6,915,740Map.
  2. U.S.: Total confirmed cases as of 2 p.m. ET: 3,213,902 — Total deaths: 134,420 — Total recoveries: 983,185 — Total tested: 38,919,421Map.
  3. Public health: Jimmy and Rosalynn Carter: "Please wear a mask to save lives" Fauci hasn't briefed Trump on the coronavirus pandemic in at least two months — We're losing the war on the coronavirus.
  4. Food: How the coronavirus pandemic boosted alternative meat.
  5. Sports: Charge of "money grab" by college football.
  6. World: India reimposes lockdowns as coronavirus cases soar.
  7. 🎧 Podcast: Rural America has its own coronavirus problem.

Scoop: Don Jr. plans convention-week Biden book

Cover via Don Jr.

Donald Trump Jr., in quarantine since girlfriend Kimberly Guilfoyle tested positive for the coronavirus, says he's used the time to finish a book that he'll self-publish the week of the Republican convention, at the end of August.

What he's saying: Don Jr., whose controversial blasts connect with President Trump's base, told me in a phone interview that "Liberal Privilege" will be his effort to paint a picture of Joe Biden and his record that the press ignores.