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Illustration: Aïda Amer/Axios

A whopping 87% of U.S. teenagers have iPhones, per a new survey of 10,000 young people from investment bank Piper Sandler.

Why it matters: The economy is going mobile as the next generation of consumers shops for clothes, watches TV and meets romantic partners almost exclusively on their phones.

What's happening: Not only are today's teens more tech-forward, their priorities and spending habits also deviate from their millennial predecessors — and their likes and dislikes tell us which brands will thrive in the future.

  • They care about sustainability: 51% of teens have purchased secondhand items and 62% have sold things they own, per the survey.
  • 14% of teens consume plant-based meat, with the fake meat giants Impossible Foods and Beyond Meat taking the bulk of the market share.
  • They spend money on looks: Clothing (22%) has eclipsed food (21%) as the category teens spend the most on.
  • And the share of young people who wear makeup every day is on the rise — from 22% last fall to 33% now.
  • They like watching and sharing videos: The most popular social media apps among teens all lean on video. 35% say Snapchat is their favorite app, 30% say TikTok, and 22% say Instagram.
  • They're bringing back some old styles: Crocs are (somehow) gaining popularity among teens.

The bottom line: We're watching how a new crop of consumers — raised on the internet and passionate about social justice — are changing the economy.

Methodology: The survey was conducted Aug. 17–Sept. 16. 10,000 teens were surveyed in 44 states with an average household income of $67,755.

Go deeper

Marketing to Generation Alpha

Illustration: Rae Cook/Axios

Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online.

Why it matters: They're weaned on TikTok, Amazon and in-app purchases. They're learning from their millennial parents to hold brands accountable for causes like social justice and sustainability. And no prior age cohort will be as large in size or marketing power.

By the numbers: Leaving House

Expand chart
Data: House Press Gallery; Table: Danielle Alberti/Axios

Rep. Anthony Brown (D-Md.) is the latest House lawmaker to announce he won't seek re-election next year, bringing the total number of Democratic retirements to 13, compared to nine Republicans.

Why it matters: The increasing number of Democratic retirements — put against the backdrop of President Biden's sagging approval ratings and uncertainty about redistricting — is adding to concerns the party may not be able to keep its slim majority in the House.

Ohio sues Biden admin over reversal of Trump-era abortion referral ban

Ohio Attorney General Dave Yost. Photo: Justin Merriman/Getty Images

Ohio Attorney General Dave Yost filed a lawsuit against the Biden administration Monday over a Trump-era ban on abortion referrals that President Biden overturned earlier this month.

The big picture: The lawsuit aims to reinstate two measures included in the 2019 legislation that required federally funded family planning clinics to be "financially independent of abortion clinics," and refrain from referring patients for abortions.

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