Stories

Surprise! Experts way more trusted than celebrities on social media

Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.

Reproduced from Edelman Trust Barometer, Special Report: Brands and Social Media, 2018; Chart: Axios Visuals