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Expand chart
Data: eMarketer and Zenith Media; Chart: Axios Visuals

Despite ongoing efforts to reel in the dominance of Big Tech companies, a few major firms still manage to eat up more ad revenue than most other publishers (and publishing industries) combined.

Why it matters: The continued strength of these companies, particularly in the data-based advertising sector, has shifted the focus in Washington over the past three years from holding firms accountable for bad policies or sloppy mistakes to taking action against them as monopolies.

Driving the news: The Justice Department announced Tuesday that it will probe the market power of online platforms in the social media, search and e-commerce spaces — presumably companies like Facebook, Google and Amazon.

  • On top of that, Facebook said in its earnings report Wednesday that the Federal Trade Commission (FTC) told it in June that the agency had opened a separate antitrust investigation into the company. 
  • Earlier that day, the FTC announced a record $5 billion settlement with the social giant over violating a previous privacy agreement.

Meanwhile, the businesses of the three biggest ad giants continue to grow, although concerns are starting to rise about future growth slowing down.

  • Facebook reported positive advertising growth during its second quarter earnings report Wednesday, and saw its stock pop in response. But the company warned that there will be "pronounced deceleration" in the fourth quarter and into 2020, "partially driven by ad targeting related headwinds and uncertainties" associated with privacy regulation.
  • Alphabet, the parent company of Google, is expected to again disappoint investors Thursday when it reports its second quarter earnings after market close. The company reported slowed advertising growth for the first time in its last quarterly report, and it's expected to continue in that direction. Alphabet makes the vast majority of its revenue from Google ads.
  • Amazon, which has the fastest-growing advertising business of the three companies, is expected to continue to grow its ads business at a strong pace this quarter, even though that business is still tiny compared to that of Google and Facebook. But Amazon's main focus for now is still driving e-commerce sales on its site, so most of the ads it sells are to merchandisers looking to promote their products on Amazon's platform. That category of ads can only grow as fast as Amazon's commerce business, so it's exploring other types of ad revenue, like video ads and sponsorships.

The big picture: As these companies continue to grow their advertising footprints, legacy businesses are consolidating in an effort to simply keep up. This week:

  • Newspapers: Reports surfaced this week that Gannett Co, the largest newspaper owner by circulation in the U.S., and its rival GateHouse Media, the largest newspaper owner by number of papers in the U.S., are currently in talks to merge, which would mean that one group would own 1 in every 6 newspapers in the country.
  • Telecom: The DOJ is poised to approve a mega-deal this week that would allow mobile giants T-Mobile and Sprint to merge, while divesting enough of their assets to Dish Network Corporation to become the new fourth major U.S. mobile provider.

The bottom line: The onslaught of regulatory action against some of the world's biggest advertising giants has yet to significantly slow their growth, and it's unclear whether the threat of strong antitrust action will be enough to do so, either.

Go deeper: The antitrust vise tightens on tech

Go deeper

MacKenzie Scott donates another $2.7 billion to 286 organizations

MacKenzie Scott with her former husband, Jeff Bezos, the CEO of Amazon. Photo by Greg Doherty/Patrick McMullan via Getty Images)

MacKenzie Scott announced Tuesday that she and her husband, Dan Jewett, had donated $2.74 billion to 286 different organizations, including community-based nonprofits and organizations focused on racial justice.

Why it matters: It's the next phase of what the New York Times describes as a "highly unconventional approach" to philanthropy from one of the richest women in the world.

Heat wave enveloping West will shatter records, spark wildfires

The sun sets behind power lines in Rosemead, California on June 14, 2021, amid an early season heatwave across much of California this week. Photo by Frederic J. Brown/AFP via Getty Images

A dangerous and widespread mid-June heat wave is bringing blowtorch-like heat, skyrocketing power demand, and “critical” wildfire danger to much of the West Tuesday through this weekend.

Why it matters: The heat is building in a region that is experiencing a record drought, leading to dangerous fire weather conditions, straining electrical grids, and causing water supplies to dwindle further. The heat itself may prove deadly.

Politico's top editor leaving for NBC

Screenshot: Youtube

Politico’s top editor Carrie Budoff Brown is joining NBC in a high-level executive position at the network that includes overseeing the "Meet the Press" franchise, sources familiar with the discussions tell Axios.

Why it matters: Budoff Brown has been with Politico since its earliest days in 2007 and is admired among newsroom staff. Her departure will be a major loss to the organization.