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Super Bowl ratings down from last year, but streaming sets records

Photo: Kevin C. Cox/Getty Images

Super Bowl LV was watched by a total of 96.4 million viewers, according to Nielsen ratings provided by CBS Sports.

Details: The broadcast broke records as the most live-streamed NFL game ever, averaging 5.7 million viewers per minute — up 65% from last year's big game.

The big picture: For context, last year's Super Bowl between the Kansas City Chiefs and the San Francisco 49ers drew 102 million total viewers across all of Fox's platforms.

  • Sunday's matchup between the Tampa Bay Buccaneers and the reigning champion Chiefs was a blowout.

Yes, but: The game continues to be a commercial success. Rates for 30-second ad spots during this year's event averaged roughly $5.6 million, a historic high.

  • The Super Bowl is typically the most-watched annual broadcast event on TV in the U.S., making it a lucrative opportunity for advertisers.

Go deeper

Jeff Tracy, Kendall Baker
Feb 8, 2021 - Sports

Unpacking Super Bowl LV

Photo: Patrick Smith/Getty Images

The Buccaneers crushed the Chiefs, 31-9, winning Super Bowl LV in front of 25,000 socially distanced fans at Tampa's Raymond James Stadium on Sunday.

Why it matters: With the win, Tom Brady moves to 7-3 in the Super Bowl, further cementing his legacy as the G.O.A.T. at the expense of Patrick Mahomes — the player with perhaps the best shot at one day challenging Brady's throne.

Go deeper (3 min. read)Arrow
Jeff Tracy
Feb 8, 2021 - Sports

Tom Brady leads Tampa Bay Buccaneers to Super Bowl LV win

Tom Brady #12 of the Tampa Bay Buccaneers celebrates after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium in Tampa, Florida, on Sunday. Photo: Mike Ehrmann/Getty Images

Tom Brady and the Buccaneers dominated the Chiefs, 31-9, winning Super Bowl LV in front of 25,000 masked and socially distanced fans in Tampa. 

The big picture: With the win, 43-year-old Brady moves to an unprecedented 7-3 in the Super Bowl, further cementing his legacy as the greatest of all time at the expense of Patrick Mahomes — the player with perhaps the best shot at challenging for that throne.

  • Mahomes, visibly battling a foot injury, had an uncharacteristically bad day under center as the Chiefs' depleted offensive line had no answers for the Bucs’ fearsome pass rush.
Hans Nichols, author of Sneak Peek
Feb 9, 2021 - Sports

COVID skunks Super Bowl beer pours

Illustration: Aïda Amer/Axios

Americans heeding advice to skip their usual Super Bowl celebrations triggered the latest COVID ripple effect, with the amount of beer poured from taps down 46% nationally from last year — and nearly 70% in a Tom Brady-less Boston.

The big picture: Data from the Beer Board, a New York tech company that helps optimize beer flows in some 1,300 locations across the country, provided insight into which cities had the most liberal crowd policies and free-flowing taps.

Go deeper (<1 min. read)Arrow