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Photo: Kevin C. Cox/Getty Images

Super Bowl LV was watched by a total of 96.4 million viewers, according to Nielsen ratings provided by CBS Sports.

Details: The broadcast broke records as the most live-streamed NFL game ever, averaging 5.7 million viewers per minute — up 65% from last year's big game.

The big picture: For context, last year's Super Bowl between the Kansas City Chiefs and the San Francisco 49ers drew 102 million total viewers across all of Fox's platforms.

  • Sunday's matchup between the Tampa Bay Buccaneers and the reigning champion Chiefs was a blowout.

Yes, but: The game continues to be a commercial success. Rates for 30-second ad spots during this year's event averaged roughly $5.6 million, a historic high.

  • The Super Bowl is typically the most-watched annual broadcast event on TV in the U.S., making it a lucrative opportunity for advertisers.

Go deeper

Unpacking Super Bowl LV

Photo: Patrick Smith/Getty Images

The Buccaneers crushed the Chiefs, 31-9, winning Super Bowl LV in front of 25,000 socially distanced fans at Tampa's Raymond James Stadium on Sunday.

Why it matters: With the win, Tom Brady moves to 7-3 in the Super Bowl, further cementing his legacy as the G.O.A.T. at the expense of Patrick Mahomes — the player with perhaps the best shot at one day challenging Brady's throne.

Feb 8, 2021 - Sports

Tom Brady leads Tampa Bay Buccaneers to Super Bowl LV win

Tom Brady #12 of the Tampa Bay Buccaneers celebrates after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium in Tampa, Florida, on Sunday. Photo: Mike Ehrmann/Getty Images

Tom Brady and the Buccaneers dominated the Chiefs, 31-9, winning Super Bowl LV in front of 25,000 masked and socially distanced fans in Tampa. 

The big picture: With the win, 43-year-old Brady moves to an unprecedented 7-3 in the Super Bowl, further cementing his legacy as the greatest of all time at the expense of Patrick Mahomes — the player with perhaps the best shot at challenging for that throne.

  • Mahomes, visibly battling a foot injury, had an uncharacteristically bad day under center as the Chiefs' depleted offensive line had no answers for the Bucs’ fearsome pass rush.
Feb 9, 2021 - Sports

COVID skunks Super Bowl beer pours

Illustration: Aïda Amer/Axios

Americans heeding advice to skip their usual Super Bowl celebrations triggered the latest COVID ripple effect, with the amount of beer poured from taps down 46% nationally from last year — and nearly 70% in a Tom Brady-less Boston.

The big picture: Data from the Beer Board, a New York tech company that helps optimize beer flows in some 1,300 locations across the country, provided insight into which cities had the most liberal crowd policies and free-flowing taps.