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How the promotion economy works at the Super Bowl

Kendall Baker, author of Sports

Slam Radio hosts speak onstage during day 2 of SiriusXM at Super Bowl LIV. Photo: Cindy Ord/Getty Images for SiriusXM

During the week leading up to the Super Bowl, athletes and celebrities can be seen cruising "radio row," where they sit down with local and national sports radio shows to talk football and, more importantly, promote some stuff!!!

How it works: An athlete or celebrity offers to appear on a show. In exchange, the show agrees to plug whatever product the athlete or celebrity is promoting.

  • "In Washington, D.C., a quid pro quo is an impeachable offense. On radio row, it's the standard form of human interaction," writes The Ringer's Bryan Curtis.

Between the lines: There's an underlying order to it all, with guests getting bigger as the week progresses. A "Monday guy" is a retired player plugging a CBD company, while a "Thursday guy" is Dan Marino representing Marriott Bonvoy.

  • "Even the journalists are branded," writes Curtis. "Last year, a pitch email noted that the NFL Network's Ian Rapoport was 'prepared to discuss thoughts on Sunday's big game ... as well as talk about his obsession with Don Francisco's family-crafted coffee.'"
  • "Rapoport, by the way, was a Wednesday guy."

Go deeper:

Go deeper

Stef W. Kight, Kadia Goba
1 hour ago - Politics & Policy

Schumer's m(aj)ority checklist

Senate Minority Leader Chuck Schumer. Photo: Tasos Katopodis/Getty Images

Capitalizing on the Georgia runoffs, achieving a 50-50 Senate and launching an impeachment trial are weighty to-dos for getting Joe Biden's administration up and running on Day One.

What to watch: A blend of ceremonies, hearings and legal timelines will come into play on Tuesday and Wednesday so Chuck Schumer can actually claim the Senate majority and propel the new president's agenda.

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Kadia Goba
3 hours ago - Politics & Policy

The dark new reality in Congress

National Guard troops keep watch at security fencing. Photo: Kent Nishimura/Los Angeles Times via Getty Images

This is how bad things are for elected officials and others working in a post-insurrection Congress:

  • Rep. Norma Torres (D-Calif.) said she had a panic attack while grocery shopping back home.
  • Rep. Jim McGovern (D-Mass.) said police may also have to be at his constituent meetings.
  • Rep. Adam Kinzinger (R-Ill.) told a podcaster he brought a gun to his office on Capitol Hill on Jan. 6 because he anticipated trouble with the proceedings that day.
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Jonathan Swan, Zachary Basu
3 hours ago - Politics & Policy
Off the Rails

Episode 3: Descent into madness ... Trump: "Sometimes you need a little crazy"

Photo illustration: Sarah Grillo/Axios. Photos: Tom Williams/CQ-Roll Call, Chip Somodevilla/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. This Axios series takes you inside the collapse of a president.

Episode 3: The conspiracy goes too far. Trump's outside lawyers plot to seize voting machines and spin theories about communists, spies and computer software.

President Trump was sitting in the Oval Office one day in late November when a call came in from lawyer Sidney Powell. "Ugh, Sidney," he told the staff in the room before he picked up. "She's getting a little crazy, isn't she? She's really gotta tone it down. No one believes this stuff. It's just too much."

Go deeper (6 min. read)Arrow