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Expand chart
Ad data: SQAD; Viewership data: Nielsen; Chart: Andrew Witherspoon/Axios

Fox Sports has sold all of its advertising inventory for Super Bowl LIV, the company has confirmed to Axios. It's sold a total of 77 spots, with the most expensive 30-second spot costing $5.6 million.

Why it matters: The Super Bowl is one of the most visible advertising opportunities in America, next to the Olympics. As more television viewing moves to on-demand streaming, there are fewer big opportunities for advertisers to reach consumers live.

Be smart: Super Bowl ads have generally gotten more expensive over the past few years, despite the fact that Super Bowl viewership on traditional television has waned. Streaming options and social media are likely to have impacted live TV viewership.

By the numbers: The average rate for a 30-second Super Bowl in-game ad has increased by nearly 100% over the past decade.

  • Last year, reports suggested that CBS was selling some 30-second Super Bowl spots for around $5.2 million.
  • Variety's Brian Steinberg reports that Fox is seeking "between $2 million and $3 million for the most expensive advertising slots in its pre- and post-game coverage."

The big picture: This year marks the first time in half a decade "that the network showing the big game hasn’t had to go down to the wire to dispense with its high-priced ad slots," per Steinberg.

The bottom line: Live TV audiences are becoming more scarce, which means advertisers are willing to pay more to reach those viewers.

Go deeper: Pricing plateaus for Super Bowl ads

Go deeper

Updated 1 hour ago - Politics & Policy

House cancels Thursday session as FBI, Homeland Security warn of threat to Capitol

Photo: Eric Baradat/AFP via Getty Images

The FBI and Department of Homeland Security predict violent domestic extremists attacks will increase in 2021, according to a report obtained by Axios.

Driving the news: The joint report says extremists have discussed plans to take control of the Capitol and "remove Democratic lawmakers" on or about March 4. The House canceled its plans for Thursday votes as word of the possible threats spread.

2 hours ago - World

Pope Francis set to make first papal visit to Iraq amid possible turmoil

Data: Vatican News; Map: Danielle Alberti/Axios

Pope Francis is forging ahead with the first papal trip to Iraq despite new coronavirus outbreaks and fears of instability.

The big picture: The March 5–8 visit is intended to reassure Christians in Iraq who were violently persecuted under the Islamic State. Francis also hopes to further ties with Shiite Muslims, AP notes.

"Neanderthal thinking": Biden slams states lifting mask mandates

States that are relaxing coronavirus restrictions are making "a big mistake," President Biden told reporters on Wednesday, adding: "The last thing we need is Neanderthal thinking."

Driving the news: Texas Gov. Greg Abbott (R) said Wednesday he will end all coronavirus restrictions via executive order, although some businesses are continuing to ask patrons to wear face masks. Mississippi is lifting its mask mandate for all counties Wednesday, per Gov. Tate Reeves (R).

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