A new report from Nielsen shows that adults ages 65+ are spending at least 21 minutes per day streaming shows.
Why it matters: Streaming hasn't come close to totally displacing live TV, but it's no longer a nascent technology that's just used by tech-savvy young adults.
- Streaming adoption at all ages can be attributed to many factors, including the quality and diversity of content being created, the adoption of more TV-connected devices, and more investments by network providers to make it easily accessible.
The big picture: As more streaming companies try to capture users' attention, measurement standards will need to be implemented to better understand streaming audiences.
- Nielsen will begin sharing Amazon and Hulu viewing data later this year, increasing the pressure on Netflix to start sharing viewing data for its shows, NBC's Claire Atkinson reports.