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A new report from Nielsen shows that adults ages 65+ are spending at least 21 minutes per day streaming shows.
Why it matters: Streaming hasn't come close to totally displacing live TV, but it's no longer a nascent technology that's just used by tech-savvy young adults.
- Streaming adoption at all ages can be attributed to many factors, including the quality and diversity of content being created, the adoption of more TV-connected devices, and more investments by network providers to make it easily accessible.
The big picture: As more streaming companies try to capture users' attention, measurement standards will need to be implemented to better understand streaming audiences.
- Nielsen will begin sharing Amazon and Hulu viewing data later this year, increasing the pressure on Netflix to start sharing viewing data for its shows, NBC's Claire Atkinson reports.
Go deeper: What networks are up against with streaming giants