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Expand chart
Data: Nielsen; Chart: Harry Stevens/Axios

A new report from Nielsen shows that adults ages 65+ are spending at least 21 minutes per day streaming shows.

Why it matters: Streaming hasn't come close to totally displacing live TV, but it's no longer a nascent technology that's just used by tech-savvy young adults.

  • Streaming adoption at all ages can be attributed to many factors, including the quality and diversity of content being created, the adoption of more TV-connected devices, and more investments by network providers to make it easily accessible.

The big picture: As more streaming companies try to capture users' attention, measurement standards will need to be implemented to better understand streaming audiences.

  • Nielsen will begin sharing Amazon and Hulu viewing data later this year, increasing the pressure on Netflix to start sharing viewing data for its shows, NBC's Claire Atkinson reports.

Go deeper: What networks are up against with streaming giants

Go deeper

Why made-for-TV moments matter during the pandemic

Photo illustration: Sarah Grillo/Axios. Photos: Erin Schaff-Pool, Biden Inaugural Committee via Getty Images

In a world where most Americans are isolated and forced to laugh, cry and mourn without friends or family by their side, viral moments can offer critical opportunities to unite the country or divide it.

Driving the news: President Biden's inauguration was produced to create several made-for-social viral moments, a tactic similar to what the Democratic National Committee and the Biden campaign pulled off during the Democratic National Convention.

Updated 8 hours ago - World

Over 3,000 detained in protests across Russia demanding Navalny's release

Russian police officers beat protestesters at a rally against of jailing of oppositon leader Alexei Navalny in Moscow on Saturday. Photo: Mikhail Svetlov/Getty Images

Police in Russia on Saturday arrested more than 3,300 people as protesters nationwide demanded that opposition leader Alexey Navalny be released from jail.

Details: Demonstrations began in the eastern regions of Russia and spread west to more than 60 cities.

Updated 10 hours ago - Politics & Policy

Arizona Republicans censure Cindy McCain and GOP governor

Combination images of Cindy McCain and Gov. Doug Ducey. Photo: FilmMagic/FilmMagic for U.S.VETS/Michael Brochstein/SOPA Images/LightRocket via Getty Images

Arizona Republican Party members voted on Saturday to censure prominent GOP figures Cindy McCain, Gov. Doug Ducey and former Sen. Jeff Flake (R-Ariz.), who've all faced clashes with former President Trump.

Why it matters: Although the resolution is symbolic, this move plus the re-election of the Trump-endorsed Kelli Ward as state GOP chair shows the strong hold the former president has on the party in Arizona, despite President Biden winning the state in the 2020 election.