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Illustration: Rebecca Zisser/Axios

The battle among streaming companies is getting competitive, as rivals block competitors from marketing on their TV channels or distributing content on their apps.

Why it matters: TV networks, hardware companies and telecom giants control access to some of the biggest audiences for new products, but they want to use that reach to benefit their own streaming offerings and stymie the competition.

Driving the news: Disney is banning Netflix from advertising across its TV networks, sources tell the Wall Street Journal.

  • Although the move looks like a symbolic nastygram to a rival, Disney could be foregoing significant money.
  • Streamers collectively spend billions of dollars marketing their services across all sorts of media, including digital, television, podcasts and billboards. Netflix alone spent nearly $2 billion on advertising last year.

Netflix has been involved in several of these disputes, as the streaming giant is considered the incumbent to beat.

  • In May, Netflix CEO Reed Hastings confirmed that the company would not be part of Apple's plans to sell subscriptions to other streaming services through Apple TV.

Amazon and Disney are also at odds. On Thursday, the Journal reported that Amazon's Fire TV has not yet struck a deal to carry Disney's streaming service Disney+ because Amazon "is pushing for the right to sell a substantial percentage of the ad space on Disney apps."

  • Yes, but: Tensions between streaming device makers and programmers are longstanding. Amazon stopped selling the Apple TV set-top box and Google Chromecast dongle in 2017 for a little while amid disputes with both giants. Amazon also pulled YouTube from its touchscreen device for some time that year.

The big picture: The streaming wars have also caused competitors to rethink their board structures. Last month, Disney CEO Bob Iger resigned from Apple's board, presumably because Disney plans to launch a rival video service.

  • In April, Facebook said Hastings would resign from its board. Reports suggested that his departure was in part because Facebook was beginning to build its own video business that could in some ways rival Netflix.

Go deeper

5 hours ago - Health

FDA advisory panel recommends Pfizer boosters for those 65 and older

A healthcare worker prepares a dose of the Pfizer-BioNTech Covid-19 vaccine at the Key Biscayne Community Center on Aug. 24, 2021. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

A key Food and Drug Administration advisory panel on Friday overwhelmingly voted against recommending Pfizer vaccine booster shots for younger Americans, but unanimously recommended approving the third shots for individuals 65 and older, as well as those at high-risk of severe COVID-19.

Why it matters: While the votes are non-binding, and the FDA must still make a final decision, Friday's move pours cold water on the Biden administration's plan to begin administering boosters to most individuals who received the Pfizer vaccine later this month.

6 hours ago - World

France recalls ambassadors from U.S. and Australia over submarine deal

Secretary of State Antony Blinken (L), French Foreign Minister Jean-Yves Le Drian (C), and French ambassador to the U.S. Philippe Etienne. Photo: Nicholas Kamm/AFP via Getty Images

France has taken the extraordinary step of recalling its ambassadors to the U.S. and Australia after both countries blindsided their French allies with a new military pact and submarine contract, the French Foreign Ministry announced on Friday.

The backstory: While sealing an agreement with the U.S. and U.K. to acquire nuclear submarines, Australia ripped up an existing $90 billion submarine deal with France. That led senior French officials to accuse the U.S. of a "stab in the back."

Updated 6 hours ago - World

In reversal, Pentagon now says drone strike killed 10 Afghan civilians

Caskets for the dead are carried towards the gravesite as relatives and friends attend a mass funeral for members of a family that is said to have been killed in a U.S. drone airstrike, in Kabul on Aug. 30. Photo: Marcus Yam/Los Angeles Times via Getty Images

A U.S. drone strike launched on Aug. 29 killed 10 civilians in Afghanistan, including seven children, rather than the Islamic State extremists the Biden administration claimed it targeted, the Pentagon said Friday.

Why it matters: U.S. Central Command said at the time that officials "know" the drone strike "disrupted an imminent ISIS-K threat" to Kabul's airport, and that they were "confident we successfully hit the target."