Oct 29, 2019

Steph Curry and Callaway Golf announce a multi-year partnership

Photo: Chris Condon/PGA Tour

Steph Curry and Callaway Golf announced a multi-year partnership last week that includes a commitment from both parties to partner on initiatives aimed at making golf "more accessible to underserved and underrepresented youth."

Why it matters: This comes on the heels of Curry's pledge last month to help Howard University launch a Division I golf program and fund it for six years.

  • Callaway will be the official equipment provider for Howard, while also donating additional funds — an example of the kind of philanthropic work Curry and Callaway hope to do together.

Between the lines: This is both a sign of the times and a potential blueprint for the future.

  • Sign of the times: Sports is at the center of almost every major American issue these days, so athletes have bigger voices than ever. NBA players, in particular, are increasingly willing to speak out on social issues, making them ideal partners for brands wanting to take a public position on something or just generally score points with socially-conscious consumers.
  • Blueprint for the future: A recent study found that two-thirds of Gen Z consumers experience an increase in positive feelings about a brand because of an association with a social cause. As their buying power grows, athletes would be wise to follow Curry's lead and push for similar commitments from brand partners.

Go deeper: Stephen Curry looks to revive Howard University's golf scene

Go deeper

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 5,410,228 — Total deaths: 345,105 — Total recoveries — 2,169,005Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 1,643,499 — Total deaths: 97,722 — Total recoveries: 366,736 — Total tested: 14,163,915Map.
  3. World: White House announces travel restrictions on Brazil, coronavirus hotspot in Southern Hemisphere Over 100 coronavirus cases in Germany tied to single day of church services — Boris Johnson backs top aide amid reports that he broke U.K. lockdown while exhibiting symptoms.
  4. Public health: Officials are urging Americans to wear masks headed into Memorial Day weekend Report finds "little evidence" coronavirus under control in most statesHurricanes, wildfires, the flu could strain COVID-19 response
  5. Economy: White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Public employees brace for layoffs.
  6. Federal government: Trump attacks a Columbia University study that suggests earlier lockdown could have saved 36,000 American lives.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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Updated 39 mins ago - Politics & Policy

U.S. coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios. This graphic includes "probable deaths" that New York City began reporting on April 14.

The CDC is warning of potentially "aggressive rodent behavior" amid a rise in reports of rat activity in several areas, as the animals search further for food while Americans stay home more during the coronavirus pandemic.

By the numbers: More than 97,700 people have died from COVID-19 and over 1.6 million have tested positive in the U.S. Over 366,700 Americans have recovered and more than 14.1 million tests have been conducted.

World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

Japan's economy minister outlined plans on Monday to end the nationwide state of emergency as the number of new novel coronavirus cases continues to decline to fewer than 50 a day, per Bloomberg. Japan has reported 16,550 cases and 820 deaths.

By the numbers: Over 5.4 million people have tested positive for the virus as of Monday, and more than 2.1 million have recovered. The U.S. has reported the most cases in the world (over 1.6 million from 13.7 million tests). The U.K. is reporting over 36,800 deaths from the coronavirus — the most fatalities outside the U.S.