The word iconic is often overused — but a partnership between tech giant Atlassian and Atlassian Williams Racing can only be defined as such. The scrappy pair have not always had the easiest journeys, but they've teamed up to return the F1 team back to where it belongs: At the top.
The story: At the F1 United States Grand Prix, Williams rolled out a 2002 throwback car design to celebrate Williams' title and technology partnership with Atlassian and commemorate how both the two companies have survived and thrived in the face of relentless change.