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Viewership during the women's NCAA basketball tournament has grown in 70 markets since the opening round, according to data from Roku.
The big picture: More people have tuned in to the men's games in general, but women's support remains strong post-Caitlin Clark.
The SEC is projected to receive a $70 million payout after March Madness.
State of play: The NCAA distributes money based on conference success and the SEC had the most teams (14) in the men's tournament, earning the most units.
