A shared augmented reality (AR) platform from Stagwell is putting its new technology in the hands of football fans.
The big picture: Pro sports teams and the brands that partner with them are looking for more ways to engage with younger audiences who are less likely to actively watch games.
The Washington Commanders' Hail Mary victory on Sunday against the Chicago Bears has left some of the town's beleaguered fans feeling a little lighter —though not just about football.
Why it matters: D.C. sports obsessives have long drawn parallels between their NFL team's final home game before the U.S. presidential election and which candidate ultimately wins.
