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Shifts in technology and media are changing the way we play, watch and understand sports. Business models are adapting and social change is forcing those in charge of teams and leagues to reconsider decades-old practices.

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Michigan and Texas lead college football ticket sales

Ranked: the priciest college football tickets

The Michigan Wolverines are the most in-demand team.

Raheem Anderson #62 of the Michigan Wolverines prepares to snap the ball during the Spring Football Game at Michigan Stadium on April 20, 2024 in Ann Arbor, Michigan. 

Spring Football Game at Michigan Stadium on April 20 in Ann Arbor, Mich. Photo: Aaron J. Thornton/Getty Images

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The Michigan Wolverines are the most in-demand team for the upcoming college football season, according to new data from StubHub. The big picture: The defending National Champions lead cumulative ticket sales on the platform as of Aug. 7. <ul><li>The average sold price of tickets to a Michigan home game is $322. </li></ul>

Friday's sports stories

Michigan and Texas lead college football ticket sales