Deion Sanders has led the Colorado Buffaloes to an early 3-0 record in his first year in Boulder, making them the buzz of college football. He's also sparked his own economic engine — directly and indirectly — around apparel,tickets,betting, TV ratings and more.
The big picture: Sanders — aka "Coach Prime," a derivative of Sanders' "Prime Time" nickname as an explosive NFL player — has never been shy about promoting his brand.
