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Illustration: Aïda Amer/Axios

Thanks largely to the legalization of betting, there's growing interest and media coverage around the intersection between sports and the financial markets.

Driving the news: Roundhill Investments launched a sports betting ETF called BETZ in June, and last month it surpassed $100 million in assets under management.

  • BETZ is comprised of 37 stocks, with PointsBet, William Hill, DraftKings and Penn National Gaming representing its largest holdings.
  • Roundhill also has an ETF called NERD that's centered around esports — another emerging sports-related sector that's attracted the attention of investors.

The big picture: Sportico created the JohnWallStreet Sports Stock Index to serve as a measuring stick for the growth of the domestic sports industry. The index is comprised 40 publicly traded companies that Sportico feels best reflect the greater state of professional sports. They are:

  • 1–10: Amazon ($1.75 trillion market cap); Disney ($217B); AT&T ($212.6B); Comcast ($197.9B); Nike ($151.4B); Activision ($65B); Adidas ($57.5B); EA Sports ($41.1B); Bell Canada ($38.3B); EBAY ($37.7B)
  • 11–20: Flutter ($24.4B); Rogers Corp ($21.2B); Take Two Interactive ($19.3B); ViacomCBS ($16B); Fox ($15B); DraftKings ($13.1B); Puma ($11.8B); Live Nation ($10.2B); Liberty Formula One ($8B), Aramark ($5.9B)
  • 21–30: Churchill Downs ($5.9B); Penn National Gaming ($5.2B); Under Armour ($4.4B); WWE ($3.5B); Manchester United ($2.5B); Scientific Games ($1.9B); William Hill ($1.9B); MSG Entertainment Corp. ($1.7B); Sinclair ($1.6B); PointsBet ($1.5B)
  • 31–40: Juventus ($1.2B); Liberty Braves Group ($989M); MSG Sports Corp. ($580M); RedBall ($577M); MSG Networks ($553M); Collectors Universe ($357M); The Score ($198M); Daktronics ($185M); Hall of Fame Resort ($182M); Dover Motorsports ($53M)

Go deeper

Sep 4, 2019 - Sports

The NFL's slow embrace of sports betting

Photo: Ethan Miller/Getty Images

The NFL is embracing sports betting this season in ways that it never would before the Supreme Court legalized the activity across the nation in 2018.

Why it matters: Last September, the NFL called for Congress to step in and regulate legalized sports betting. This September, the NFL is opening its season with a full-fledged casino partner (Caesars) and an official data distributor (Sportradar) for the first time ever.

Dec 15, 2020 - Economy & Business

Sports podcast company Blue Wire raises $5 million Series A

Photo of Blue Wire CEO Kevin Jones, Photo credit: Olivia May

Blue Wire, a sports podcast company, has raised $5 million in its series A round, founder Kevin Jones tell Axios.

Why it matters: The company, which focuses on long-form sports narrative podcasts and conversational podcasts, now hosts more than 140 podcasts with over 20 million downloads for the year. It has $1.5 million in 2020 revenue via sponsorship partnerships via brands like Chevy and Visa.

Kendall Baker, author of Sports
Jun 26, 2020 - Sports

Universities cut sports teams, as they struggle with coronavirus fallout

Illustration: Aïda Amer/Axios

As universities scramble to survive the financial fallout of the coronavirus, sports teams are being cut, abruptly ending thousands of student-athletes' careers and exposing a collegiate sports model that many believe is broken.

Why it matters: With concern about the fall football season growing by the day, the fear is that the cuts have only just begun.