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Illustration: Sarah Grillo/Axios

Blue Wire, a new sports podcast company, has raised $1.2 million in a seed round, sources tell Axios.

Why it matters: Blue Wire is looking to build out long-form sports narrative podcasts. The company believes that while sports highlights will continue to be mostly viewed via short video clips, more long-form sports media consumption will eventually shift to podcasts from traditional radio and print.

Details: The seed round comes from Dot Capital, 500 Startups and some individual investors, including Prakash Janakiraman, co-founder and Chief Architect at NextDoor, and professional football player Deion Jones through his venture fund Forty5 Ventures.

  • The money will be used to expand the company's content studio, which builds, sells and markets sports podcasts for brands, teams and influencers.
  • The company is currently based in San Fransisco but will soon be relocating to New York City.
  • It's eyeing a Series A fundraising round in the near future and hopes to create a company that is modeled similarly to Gimlet, with both a podcast production studio as well as a network of its own podcasts.
  • Sources say that the company has already been in touch with bigger sports media companies about partnerships, but for now, it's looking to remain independent.

Blue Wire currently hosts popular local sports podcasts like Laker Film Room, Bronx Pinstripes and Light Years — as well as podcasts from local sports writers, like Nicole Yang, a sports writer for the Boston Globe, and Chris Biderman, 49ers reporter for the Sacramento Bee.

  • It also produces studio-grade content around long-form sports podcasts and audio documentaries. It works with local publishers, like the Las Vegas Review Journal, to build out their podcast capabilities around sports if they can't afford to produce them on their own.

The big picture: Spotify recently acquired The Ringer, a sports podcast company from ESPN personality Bill Simmons, for nearly $200 million. The Athletic began building a sports podcast business last year.

Reality check: The current podcast landscape, which is dominated by Apple and Spotify, makes it hard for any new podcast network to compete with big platforms directly.

  • Yes, but: "Big corporations may have the widest distribution, but that leaves room for nimble content producers to carve out their own section of the market," says Joe Saviano, Managing Director at DOT Capital, which participated in the round.
  • "Podcasts are evolving into a medium that consumes more of consumers' time. When the market expands, there will be room for other players, and I think Blue Wire's strategy of going after newer, emerging voices and cultivating them is smart."

Be smart: The sports podcasting space has become more crowded over the past few years, with digital upstarts like Barstool Sports, The Ringer, The Athletic and SB Nation, in addition to TV sports giants like Fox Sports and ESPN, all launching new podcasts and podcast networks.

  • Blue Wire is hoping to distinguish itself by investing in diverse podcast voices, particularly women and minorities.
  • "There are so many unique sports voices that are undervalued and under-appreciated," says Blue Wire co-founder and CEO Kevin Jones in a phone call with Axios.

What's next: Jones says the company is hoping to bank seven figures in revenue in 2020 and thinks that the company will hit 200 podcasts by the end of the year.

Go deeper

In photos: Twin Cities on edge after Daunte Wright shooting

Demonstrators shout "Don't shoot" at the police after curfew on April 12 as they protest the death of Daunte Wright, who was shot and killed by a police officer in Brooklyn Center, Minnesota, a day earlier. Photo: Kerem Yucel/AFP via Getty Images

There were tense scenes in the Twin Cities suburb of Brooklyn Center Monday night, after demonstrators defied a 7 p.m. curfew to protest for a second night the fatal police shooting of Daunte Wright.

The big picture: The curfew was announced following a night of protests and unrest over the killing of Wright, 20, during a traffic stop Sunday. Following peaceful protests and a daytime vigil, police again deployed tear gas during clashes with protesters Monday night, according to reporters on the scene.

In photos: Life along the U.S.-Mexico border

Children at the border of the Puerto de Anapra colonia of Ciudad Juárez, Mexico, hang on a border fence and look to Sunland Park, N.M. Photo: Russell Contreras/Axios

Axios traveled to McAllen and El Paso, Texas, and Ciudad Juárez, Mexico, to see how the communities are responding to an increase of migrants from Central America.

Of note: The region in South and West Texas are among the poorest in the nation and rarely are the regions covered in depth beyond the soundbites and press conference. Axios reporters Stef Kight and Russell Contreras walked the streets of McAllen, El Paso, Texas, and Ciudad Juárez to record images that struck them.

Updated 2 hours ago - Axios Twin Cities

Police: Officer who shot Daunte Wright accidentally pulled gun instead of Taser

The officer who fatally shot Daunte Wright, a 20-year-old Black man, outside Minneapolis Sunday appeared to have inadvertently pulled out her gun instead of a Taser, police said.

What's new: Officials on Monday night identified the officer involved in the shooting as Kim Potter, who has been with the Brooklyn Center Police Department for 26 years.