All the major sports leagues are counting on data to usher them into the future, revolutionizing everything from how teams prepare for games to how fans engage with content and, increasingly, place bets.
Why it matters: This analytics boom has produced some thorny questions, writes Bloomberg's Eben Novy-Williams. For example, "should a player's privacy factor in? Should the data be used in contract negotiations? And who should share the spoils if broadcasters and sports gambling companies pay for the information?"