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Expand chart
Data: Investing.com, Yahoo Finance; Chart: Axios Visuals

The sports betting content frenzy is heating up, as operators continue looking for ways to own content — a far more efficient long-term vehicle for acquiring customers than traditional paid marketing.

Driving the news: Two weeks after acquiring sports betting network VSiN (Vegas Stats & Information Network) for ~$100 million, DraftKings has hired its first-ever chief media officer, Axios' Sara Fischer reports.

  • DraftKings has also talked about a potential deal with Action Network, the subscription sports betting publisher that lets users track their bets, two sources tell Axios.
  • I'm hearing a deal for Action Network could exceed $300 million — and that DraftKings isn't the only suitor.

Flashback: Last year, Penn National Gaming bought a 36% stake in Barstool Sports for $163 million in the hopes that Barstool's brand, audience and content expertise would give them a leg up.

  • Investors bought in, with Penn's stock up 628% over the past year, compared to 316% for DraftKings, 195% for MGM and 121% for Flutter (owner of FanDuel).

In related news ... ESPN will debut its first sports betting-focused NBA broadcast tonight (Nets vs. 76ers, 7pm ET). ESPN will carry the traditional telecast, while ESPN2 and ESPN+ will have an alternate presentation driven by sports betting content.

Go deeper

Updated Apr 13, 2021 - Economy & Business

Scoop: DraftKings readies major media push

Illustration: Sarah Grillo/Axios

DraftKings has hired Brian Angiolet, former senior vice president and chief business officer at Verizon, as the company’s first-ever chief media officer.

Details: Angiolet will lead a team responsible for evaluating potential media acquisitions and content efforts, sources tell Axios. The team will help vet future deals and content partnerships that the company will use to help drive customer referrals to its sportsbook.

Apr 13, 2021 - Technology

Facebook Oversight Board to start accepting user appeals to remove content

Illustration: Aïda Amer/Axios

Facebook's independent Oversight Board said Tuesday that it will now begin accepting user appeals to remove other people's content from Facebook and Instagram.

Why it matters: Until this point, users could only appeal decisions for content they thought needed to be restored.

36 mins ago - Sports

Suni Lee wins bronze medal in uneven bars

Photo: Laurence Griffiths/Getty Images

U.S. gymnast Sunisa "Suni" Lee won her 3rd Olympic medal on Sunday, taking home bronze in the individual uneven bars event.

Driving the news: Also on Sunday, U.S. gymnast MyKayla Skinner won the silver medal in the vault on Sunday after stepping in for Simone Biles, who withdrew from the event to prioritize her mental health and well-being.

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