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Photo courtesy of Jen Levinson of Sofa Stud. Illustration: Brendan Lynch/Axios

Coffee tables are quaking with the introduction of the Sofa Stud, a spill-proof cup holder for your couch invented by a couple in Littleton.

What they're saying: "We believe it’s a solution to a major problem — which is where to put your drink," co-founder Mike Levinson says in this gem of a promo video.

How it works: The party-hearty product, which runs online for $11.95, comes equipped with a fin that wedges between your couch cushions and keeps your drink in place.

  • The couple has invested around $20,000 in the business and sold 1,500 units, BusinessDen reports.

Of note: The Levinsons’ creation holds 12-ounce bottles and cans, but they recently launched a Kickstarter campaign to help fund a new model with a slit for mug handles.

  • As of Tuesday afternoon, the campaign had 72 backers and raised $4,644 toward its goal of $10,500.

What to watch: The couple, who are avid "Shark Tank" viewers, have applied to pitch their business on the primetime ABC show.

This story first appeared in the Axios Denver newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.

Go deeper

Exclusive: Texas nonprofit got massive border contract after hiring Biden official

Migrants attempting to enter the United States from Ciudad Juarez, Mexico. Photo: David Peinado/Xinhua via Getty Images

A Texas nonprofit that recently hired a Biden transition official got a contract worth as much as $530 million to help manage the influx of migrant children at the southern border, Axios has learned.

Why it matters: The contract is by far the largest ever awarded to Family Endeavors. It's potentially worth more than 12 times the group's most recently reported annual budget — a sign of the demand the new work will place on its operations.

2 hours ago - Politics & Policy

Exclusive: $1 million ad buy defends Georgia law to business critics

Illustration: Aïda Amer/Axios

A leading conservative group is targeting the business community with a seven-figure ad buy on CNBC and local TV defending Georgia's new voting law from its corporate critics, Axios has learned.

Why it matters: By focusing on the C-suite through a network it watches, Heritage Action for America is offering a rejoinder to some companies — even Major League Baseball — after they waded so prominently into politics.