Reproduced from Nielsen; Chart: Axios Visuals

While usage of most mobile apps has remained neutral during the coronavirus pandemic, social media app usage has exploded during the lockdown, according to new data from Nielsen.

Why it matters: Prior to the pandemic, consumers and tech companies were both becoming more aware of the overuse of social media and actively trying to limit it. In a time when people can't connect with friends and family in person, companies have put these efforts on pause.

By the numbers: Prior to the pandemic, social media usage for most of January, February and early March remained relatively flat at around 20% of total mobile app usage, according to Nielsen's data.

  • But beginning in mid-March, when statewide stay-at-home orders went into effect, social media app usage began to increase significantly, and now consumes around 25% of all mobile app usage for U.S. adults.
  • Other media app usage, like video, lifestyle, and finance apps have mostly remained the same, in part because consumers are now leveraging other devices, like desktops and television screens, for more activities while home.

The bottom line: The coronavirus pandemic is deepening users' immersion in social media at a moment when society had just begun to question it.

Go deeper: Tech companies target your sanity

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Jul 30, 2020 - Economy & Business

The Axios Harris Poll 100 reputation rankings: The Corona companies

Data: Harris Poll COVID19 Tracker Wave 20; Table: Axios Visuals

Americans really love Clorox right now.

The big picture:: The coronavirus pandemic has ushered in a new wave of public approval for companies that have helped modernize and digitize the American household, according to a new Axios/Harris poll.

Pence to continue traveling despite aides testing positive for COVID-19

Marc Short with Pence in March. Photo: Drew Angerer/Getty Images

Marc Short, Vice President Mike Pence’s chief of staff, tested positive for the coronavirus Saturday and is quarantining, according to a White House statement.

Why it matters: Short is Pence's closest aide, and was one of the most powerful forces on the White House coronavirus task force. Pence and second lady Karen Pence tested negative for the virus on Sunday morning, according to the vice president's office.

AOC: "Extremely important" that Biden offer Bernie Sanders a Cabinet position

Rep. Alexandria Ocasio-Cortez (D-N.Y.) said on CNN's "State of the Union" Sunday that she believes it's "extremely important" that Joe Biden offer Sen. Bernie Sanders and other progressive leaders Cabinet positions if he's elected president.

The big picture: Ocasio-Cortez was pressed repeatedly on policy differences between her and the more moderate Biden, including her opposition to fracking and support for Medicare for All. She responded that it would be a "privilege" and a "luxury" to be able to lobby a Biden administration on progressive issues, insisting that the focus right now should be on winning the White House.