Photo: Naomi Baker - FIFA/FIFA via Getty Images

In the midst of a bitter fight for equal pay, advertisers bought nearly $100 million in U.S. television commercials during the 2019 FIFA Women's World Cup, the Wall Street Journal reports.

Why it matters: In response to pay gaps between USA men's and women's soccer, many argue male teams simply drive more revenue and therefore receive greater pay. The women's TV ad sales are arguably another point in dismissing that logic.

  • According to ad-tracker Kantar, the Women's World Cup brought in approximately $96 million. Earlier estimates had expected $43 million.
  • Fox had also charged more for this year's women's tournament ad slots compared to the 2015 Women's World Cup.

Between the lines: Per the WSJ, "The complex nature of soccer’s business arrangements and differences between the tournaments make it hard to directly compare revenue and player compensation."

  • The men's World Cup drew in $350 million in TV ads in 2018. The men's tournament spanned 64 games, compared to the women's 52.
  • But ad revenue doesn't translate directly into player pay. U.S. Soccer uses revenue from operations including sponsorships and ticket sales to fund players' paychecks.

But, but, but: Ad sales can be indicative of a team's popularity. Per the Journal, the ongoing victory tour for the women's team recently drew 55,000 ticket sales in Philadelphia.

  • And the women's championship game this year averaged more U.S. viewers than the men's last final.

Go deeper: U.S. Soccer sponsor P&G sides with women's team equal pay fight

Go deeper

35 mins ago - World

U.S. policy shift will allow taxpayer funding for projects in West Bank settlements

Friedman (L) with Netanyahu. Photo: Menahem Kahana/AFP via Getty Images

The U.S. and Israel will announce tomorrow that they are expanding three agreements on scientific cooperation to include Israeli settlements in the West Bank, Israeli and U.S. officials tell me.

Why it matters: This is a substantial policy shift for the U.S., which did not previously allow its taxpayers' money to be spent in the Israeli settlements.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Obama: Trump is "jealous of COVID's media coverage" Axios-Ipsos poll: Federal response has only gotten worse.
  2. Health: Hospitals face a crush — 13 states set single-day case records last week.
  3. Business: Winter threat spurs new surge of startup activity.
  4. Media: Pandemic causes TV providers to lose the most subscribers ever.
  5. States: Nearly two dozen Minnesota cases traced to three Trump campaign events.
  6. World: Putin mandates face masks.

McConnell: Confirming Amy Coney Barrett will help GOP retain Senate

Photo: Samuel Corum/Getty Images

Senate Majority Leader Mitch McConnell (R-Ky.) expressed no regrets about Judge Amy Coney Barrett's controversial confirmation, telling Politico in an interview that he believes the decision to place her on the Supreme Court just a week before the election will help Republicans retain the Senate.

Why it matters: With a week to go until Election Day, many Republicans are concerned that President Trump's unpopularity could cost them the Senate. McConnell has long viewed the transformation of the federal judiciary through the confirmation of young conservative judges as his defining legacy.

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