Snapchat's next move into TV: Planet Earth II
Snapchat is teaming with BBC Worldwide to bring an exclusive version — in vertical viewing format — of Planet Earth II. There will be 6 episodes beginning February 17th, a day ahead of the TV launch in the U.S. and Canada. It will feature binaural recording, an audio design technique used to create a 3-D stereo sound.
Snapchat is also rolling out two new features that will look and feel a lot like subscription television viewing:
- Advance subscriptions: Via Snapcodes (scannable QR codes on the app), users can get an early look at the series and subscribe to the show in advance of the first episode airing on February 17.
- Ability to watch previous episodes: Once Planet Earth II airs Snapchat, users will be able to use the show's Snapcode to view the most current previous episode, even if that episode is not currently live on the app.