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Snap Inc.

Snapchat is teaming with BBC Worldwide to bring an exclusive version — in vertical viewing format — of Planet Earth II. There will be 6 episodes beginning February 17th, a day ahead of the TV launch in the U.S. and Canada. It will feature binaural recording, an audio design technique used to create a 3-D stereo sound.

Snapchat is also rolling out two new features that will look and feel a lot like subscription television viewing:

  1. Advance subscriptions: Via Snapcodes (scannable QR codes on the app), users can get an early look at the series and subscribe to the show in advance of the first episode airing on February 17.
  2. Ability to watch previous episodes: Once Planet Earth II airs Snapchat, users will be able to use the show's Snapcode to view the most current previous episode, even if that episode is not currently live on the app.

What's in it for BBC? It's a smart way for them to extend their already young, engaged TV audience to digital. The show has exploded in interest amongst younger viewers in the U.K., where it originally debuted, beating The X Factor by bringing in more than 12 million viewers ages 16-34 in its first episode.

What's in it for Snapchat? It's a prime opportunity for Snapchat to test a premium content partnership with an established network that is not a reality TV show or sports broadcast. Planet Earth II is the number one television show ranked on IMDB and has an incredibly loyal, and engaged following that Snapchat can use to expand its user base with sneak peaks and exclusive features. Expanding Snapchat's user base is crucial for the app, as they try to court investors ahead of its IPO. As Recode reports, Snapchat experienced rapid user deceleration over the past quarter, mainly due to Instagram adding Snapchat-like features to its platform.

Go deeper

Mike Allen, author of AM
2 hours ago - Politics & Policy

Biden's "overwhelming force" doctrine

President-elect Biden arrives to introduce his science team in Wilmington yesterday. Photo: Kevin Lamarque/Reuters

President-elect Biden has ordered up a shock-and-awe campaign for his first days in office to signal, as dramatically as possible, the radical shift coming to America and global affairs, his advisers tell us. 

The plan, Part 1 ... Biden, as detailed in a "First Ten Days" memo from incoming chief of staff Ron Klain, plans to unleash executive orders, federal powers and speeches to shift to a stark, national plan for "100 million shots" in three months.

Off the Rails

Episode 2: Barbarians at the Oval

Photo illustration: Sarah Grillo/Axios. Photo: Jim Watson/AFP/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. This Axios series takes you inside the collapse of a president.

Episode 2: Trump stops buying what his professional staff are telling him, and increasingly turns to radical voices telling him what he wants to hear. Read episode 1.

President Trump plunked down in an armchair in the White House residence, still dressed from his golf game — navy fleece, black pants, white MAGA cap. It was Saturday, Nov. 7. The networks had just called the election for Joe Biden.

Fringe right plots new attacks out of sight

Illustration: Aïda Amer/Axios

Domestic extremists are using obscure and private corners of the internet to plot new attacks ahead of Inauguration Day. Their plans are also hidden in plain sight, buried in podcasts and online video platforms.

Why it matters: Because law enforcement was caught flat-footed during last week's Capitol siege, researchers and intelligence agencies are paying more attention to online threats that could turn into real-world violence.