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Snapchat

Snapchat debuted its latest feature Wednesday for its global iOS and Android users: Snap Map. The map is an entirely new screen on the app, and shows users, in real time, the location of where their friends are and what other Snapchatters are doing all over the world.

The goal: The company said they have seen "strong evidence" that Snapchatters have been wanting a way to see where their friends are and what they're doing, as well as share that information in return. And the company says Snap Map could work like Twitter, breaking news on the app before it hits the mainstream media.

"There's definitely the aspect of where are my friends and what's happening around them, but then there's a greater aspect of what's happening globally," Jack Brody, a product designer at Snap, told Refinery29. "There's something really powerful about seeing the diversity, but also the similarity of snaps around the world."

The company has designed a step-by-step guide for how to use the map. Depending on the user's preference, you can either make your location visible to all of your friends, to a select group of friends, or to no one at all, which Snapchat calls going into "Ghost Mode." Users will also have the option to share their location to the greater Snapchat community map.

What's new: The company's latest feature will also incorporate "Actionmojis," a new type of Bitmoji, which Snapchat creates by analyzing the data on a user's location, time of day, or speed of travel. An Actionmoji will pop on the map when a user chooses to share their location, and will disappear when a user has been offline for several hours.

Areas where there's a popular event or breaking news is taking place, will show up on the map in patches of color. There are also thumbnails that will be displayed for an organized event or theme, like Mardi Gras.

Go deeper

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
6 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.

19 hours ago - World

Maximum pressure campaign escalates with Fakhrizadeh killing

Photo: Fars News Agency via AP

The assassination of Mohsen Fakhrizadeh, the architect of Iran’s military nuclear program, is a new height in the maximum pressure campaign led by the Trump administration and the Netanyahu government against Iran.

Why it matters: It exceeds the capture of the Iranian nuclear archives by the Mossad, and the sabotage in the advanced centrifuge facility in Natanz.