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Illustration: Aïda Amer/Axios

Since its launch on Wednesday, nearly 2 million Snapchat users have engaged with a new module on the app that aims to help young people run for office, Snap officials tell Axios.

Why it matters: The tech company — which claims reach over 90% of the nation's 18-to-34-year-olds — is venturing deeper into the civic engagement space to expand "Snapchat generation" representation in local elected office.

  • So far, the most interest has come from six states that are among the most populous: Texas, Florida, Ohio, California, North Carolina and Pennsylvania.
  • The top five issues Snapchatters say they care about: Civil rights, education, the environment, health care and jobs.

How it works: Snap is partnering with 10 candidate recruitment organizations, including ones that focus on helping young progressives, conservatives and immigrants to seek elected office.

  • In the first partial week, more than 24,000 Snapchat users expressed interest in working with one of those organizations to explore running for local positions, such as a school board or city council.
  • Another 46,000 users nominated a friend to run.
  • Besides exploring the notion of running, users can input their top issues or their ZIP code to learn about relevant races in their area.

Be smart: While those expressing clear interest in running have been but a fraction of the engagements in the opening days of the endeavor, recruiters say a response in the tens of thousands actually is huge in terms of the potential that could be tapped.

What they're saying: "It's a kind of candidate recruitment at scale that we have always dreamed of being able to do," Amanda Litman, co-founder of Run For Something, a group serving young progressives, told Axios.

  • More than 4,000 have signed up with Run For Something.
  • "We’ve been overjoyed with the responses that we’ve received and for the opportunity to participate," Mason Morgan, executive director of Run GenZ, a group serving young conservatives, told Axios via email. His group has already received over 1,500 sign-ups from across the country.

Go deeper

Oct 14, 2021 - Podcasts

Clearing up the latest confusion around boosters

New data from the National Institutes of Health shows that people who got the Johnson & Johnson vaccine might benefit from getting a Pfizer or Moderna booster shot. But J&J has asked the FDA to approve a second shot for its own vaccine.

  • Plus, Miya Marcano and new attention on missing and murdered women of color.
  • And, Snapchat is trying to get its users to run for office.

Guests: Axios' Caitlin Owens and Alexi McCammond, and attorney Marlon Hill.

Credits: Axios Today is produced in partnership with Pushkin Industries. The team includes Niala Boodhoo, Sara Kehaulani Goo, Dan Bobkoff, Alexandra Botti, Nuria Marquez Martinez, Sabeena Singhani, Alex Sugiura, Lydia McMullen-Laird, Michael Hanf, and David Toledo. Music is composed by Evan Viola. You can reach us at podcasts@axios.com. You can text questions, comments and story ideas to Niala as a text or voice memo to 202-918-4893.

Go deeper:

Amazon warehouse workers in New York file petition to hold unionization vote

Amazon workers and their supporters rally outside the National Labor Relations Board's regional office in Brooklyn, New York City, after filing a petition requesting an election to form a union. Photo: Gabby Jones/Bloomberg via Getty Images

Amazon warehouse workers in New York City filed a petition on Monday with the National Labor Relations Board (NLRB) to hold a vote on unionization.

Why it matters: The move comes six months after an organizing effort was defeated at Amazon's distribution center in Alabama.

Updated 1 hour ago - World

U.S. freezes aid to Sudan over military coup

Protesting the coup in Khartoum. Photo: AFP via Getty

The Biden administration froze a $700 million aid package to Sudan after a military coup on Monday threatened to end the country's transition toward democracy.

Driving the news: At least three protesters have been killed and dozens wounded in the chaotic scenes that followed the announcements from Gen. Abdel Fattah al-Burhan, the head of Sudan's ruling council, dissolving the government and declaring a state of emergency.