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Photo: studioEAST/Getty Images

Beginning today, Snapchat says it will share new analytics with creators of “Official Stories,” including some media companies and other brands.

Why it matters: Unlike other social media services, Snapchat long resisted giving users insights into the performance of the content they post, arguing that its app is for talking with friends. This has been frustrating both "Snapchat celebrities" and brands, but keeping these creators engaged is crucial for Snapchat to remain competitive with other social media apps.

Snapchat's analytics arrive as the company is rolling out of a new design of the app that separates content from friends and content from publishers and influencers. It also comes just weeks after Snapchat announced it would be making its content available off of its core app, expanding visibility to creators’ content. 

  • Analytics could help creators understand which content resonates with their audiences amid a design overhaul that creates a more personalized experience for users. 
  • During its latest quarterly earnings call, CEO Evan Spiegel admitted that the company had neglected creators, and plans to focus on them this year.
  • A growing number of brands have been using Snapchat's Stories to produce creative content for fans, but have been frustrated with the lack of information about their content.

Go deeper

In photos: Protests outside fortified capitols draw only small groups

Armed members of the far-right extremist group the Boogaloo Bois near the Michigan Capitol Building in Lansing on Jan. 17. About 20 protesters showed up, AP notes. Photo: Seth Herald/AFP via Getty Images

Small groups of protesters rallied outside fortified statehouses over the weekend ahead of President-elect Joe Biden's inauguration Wednesday.

The big picture: Some protests attracted armed members of far-right extremist groups but there were no reports of clashes, as had been feared. The National Guard and law enforcement outnumbered demonstrators, as security was heightened around the U.S. to avoid a repeat of the Jan. 6 U.S. Capitol riots, per AP.

4 hours ago - Politics & Policy

Trump to issue at least 100 pardons and commutations before leaving office

Photo: Mandel Ngan/AFP via Getty Images

President Trump plans to issue at least 100 pardons and commutations on his final full day in office Tuesday, sources familiar with the matter told Axios.

Why it matters: This is a continuation of the president's controversial December spree that saw full pardons granted to more than two dozen people — including former Trump campaign chair Paul Manafort, longtime associate Roger Stone and Charles Kushner, the father of Trump's senior adviser and son-in-law, Jared Kushner.

  • The pardons set to be issued before Trump exits the White House will be a mix of criminal justice ones and pardons for people connected to the president, the sources said.
  • CNN first reported this news.

Go deeper: Convicts turn to D.C. fixers for Trump pardons

Schumer's m(aj)ority checklist

Senate Minority Leader Chuck Schumer. Photo: Tasos Katopodis/Getty Images

Capitalizing on the Georgia runoffs, achieving a 50-50 Senate and launching an impeachment trial are weighty to-dos for getting Joe Biden's administration up and running on Day One.

What to watch: A blend of ceremonies, hearings and legal timelines will come into play on Tuesday and Wednesday so Chuck Schumer can actually claim the Senate majority and propel the new president's agenda.