Photo: studioEAST/Getty Images

Beginning today, Snapchat says it will share new analytics with creators of “Official Stories,” including some media companies and other brands.

Why it matters: Unlike other social media services, Snapchat long resisted giving users insights into the performance of the content they post, arguing that its app is for talking with friends. This has been frustrating both "Snapchat celebrities" and brands, but keeping these creators engaged is crucial for Snapchat to remain competitive with other social media apps.

Snapchat's analytics arrive as the company is rolling out of a new design of the app that separates content from friends and content from publishers and influencers. It also comes just weeks after Snapchat announced it would be making its content available off of its core app, expanding visibility to creators’ content. 

  • Analytics could help creators understand which content resonates with their audiences amid a design overhaul that creates a more personalized experience for users. 
  • During its latest quarterly earnings call, CEO Evan Spiegel admitted that the company had neglected creators, and plans to focus on them this year.
  • A growing number of brands have been using Snapchat's Stories to produce creative content for fans, but have been frustrated with the lack of information about their content.

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37 mins ago - World

Countries waiting to see if Trump wins before moving on Israel normalization

The delegation lands at Israel's Ben Gurion airport. Photo: Jack Guez/AFP via Getty

The White House is attempting to leverage momentum from Israel's normalization deals with Bahrain and the UAE to get more Arab countries on board before the U.S. election.

Driving the news: President Trump wants Sudan's removal from the U.S. state sponsors of terrorism list to be accompanied by a pre-election announcement on Israel.

Poll: 92% of battleground state voters are "extremely motivated to vote"

Voters stand in line at the Metropolitan Multi-Services Center in Houston, Texas, on Oct. 13. Photo: Mark Felix for The Washington Post via Getty Images

91% of likely voters nationally say they are "extremely motivated to vote," including 92% in battleground states Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin, according to a Change Research/CNBC Poll.

Why it matters: The 2020 election could see record-breaking levels of voter turnout. Voters last week cast ballots at nearly five times the rate they did at this point in the 2016 election, per the U.S. Elections Project. Over 39 million ballots have been cast in early voting states as of Wednesday.

Caitlin Owens, author of Vitals
2 hours ago - Health

OxyContin maker Purdue Pharma to plead guilty to 3 criminal charges

Members of P.A.I.N. (Prescription Addiction Intervention Now) and Truth Pharm staged a rally and die-in last year outside New Yorks Southern District Federal Court in White Plains, where Purdue Pharmaceuticals' bankruptcy hearing was being held. Photo: Erik McGregor/LightRocket via Getty Images

Purdue Pharma, the maker of OxyContin, will plead guilty to three federal criminal charges Wednesday as part of a more than $8 billion settlement with the Justice Department, AP reports.

Why it matters: "The settlement is the highest-profile display yet of the federal government seeking to hold a major drugmaker responsible for an opioid addiction and overdose crisis linked to more than 470,000 deaths in the country since 2000," AP notes.