The big picture: How Snap created its user privacy-friendly image

Photo: Thomas Trutschel/Photothek via Getty Images

A year of Facebook missteps has allowed Snap to marry lessons from the social network giant with its own fundamental approaches to privacy and data collection.

Why it matters: With increased scrutiny of social media companies' practices when it comes to user privacy, Snap can gain an edge by cultivating an image of deep concern for this issue — but it will also have to show it's learned from its own early mistakes.