Jan 24, 2017

Snapchat updates publisher guidelines to filter sensitive material

What are the updates?

  • More specific guidance on helping viewers navigate how they receive sensitive information, like warning labels, and clear exceptions for when sensitive information is appropriate for newsworthy stories
  • Criteria that reinforces what type of content their they consider to be misleading or fraudulent
  • More explicit guidance on what Snapchat considers to be sensitive information
  • New tools that will allow publishers to isolate or "age gate" content that might be too sensitive for audiences younger than 18-years-old


  • Snapchat hadn't updated their guidelines since they launched their Discovery channel in a much different media environment two years ago
  • They now have new technological features that they want to make available to better serve their audience and publishers, like the aforementioned "age-gating" tool
  • They take information quality seriously, and amid a fake news climate, they've added more guidance to their partners about what they consider to be misleading

Our thought bubble: Snapchat was selective from the start about the partners they allowed to distribute content on their site. Their selectivity and upfront content guidelines helped them generally avoid a fake news problem. That's why these guidelines address the handling of sensitive information more than the quality of news on their platform. Right now, this differentiates them from their competitors, like Facebook, which have taken many recent steps to combat fake news. Snapchat Discover's early filter for quality has also helped them develop an engaged and loyal audience. In a meeting with investors last week, Snapchat executives touted engagement metrics as a source of future advertising revenue growth.

Go deeper

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 4 p.m. ET: 5,463,392 — Total deaths: 344,503 — Total recoveries — 2,195,325Map.
  2. U.S.: Total confirmed cases as of 4 p.m. ET: 1,653,904 — Total deaths: 97,948 — Total recoveries: 366,736 — Total tested: 14,163,915Map.
  3. World: Italy reports lowest number of new cases since February — Ireland reports no new coronavirus deaths on Monday for the first time since March 21 — WHO suspends trial of hydroxychloroquine over safety concerns.
  4. 2020: Trump threatens to move Republican convention from North Carolina — Joe Biden makes first public appearance in two months.
  5. Public health: Officials are urging Americans to wear masks over Memorial Day.
  6. Economy: New York stock exchange to reopen its floor on Tuesday — White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Charities refocus their efforts to fill gaps left by government.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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Updated 2 hours ago - Politics & Policy

Italy reports lowest number of new coronavirus cases since February

Italy’s aerobatic team Frecce Tricolori fly over Milan in Duomo Square on May 25. Photo: Francesco Prandoni/Getty Images

The Italian government reported 300 new cases of coronavirus on Monday, the lowest daily increase since Feb. 29.

Why it matters: Italy, the first country in Europe to implement a nationwide lockdown after emerging as a hotspot in March, appears to have finally weathered its coronavirus outbreak. Italy has reported nearly 33,000 total deaths, the third-highest total behind the U.S. and U.K.

Joe Biden makes first public appearance in over two months

Photo: Oliver Douliery/AFP via Getty Images

Former Vice President Joe Biden made his first in-person appearance in over two months on Monday to honor Memorial Day by laying a wreath at a Delaware veterans park, AP reports.

Why it matters: Biden, the Democratic Party's presumptive nominee, has taken the unprecedented step of campaigning from his home during the coronavirus pandemic, ever since canceling a rally in Cleveland on March 10.