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Snapchat says it generated $100 million in revenue for content partners on Discover in 2017, up from $58 million in 2016 and $10 million in 2015. 

Why it matters: In the short-term, Snapchat's relationship with its publishing partners won't significantly impact revenue or investors' confidence in the platform, but in the long term, we've seen from Facebook how relationships with publishing partners can be crucial towards launching and popularizing new products. 

Context on revenue: Facebook said it paid publishing partners using Instant Articles $1 million per day collectively last year. More than half of Instant Articles partners have reportedly abandoned the platform now that Facebook is pushing publisher content to “Watch” instead. 

Facebook has used publishing partners to push new products onto its platform that it eventually popularized amongst general users.

Two examples:

  1. Watch: Facebook is reportedly transitioning its "Watch" premium video platform to now include more content from individual creators, similar to YouTube, after it initially launched the platform and hooked eyeballs to it with publisher-only content. Facebook has not reported how much revenue it is currently generating for content partners on Watch. 
  2. Live: The company began paying publishers to produce "live" video content in 2016, only to stop paying them the following year after the product became popular enough to be sustained by everyday users.

Go deeper

Kids’ screen time up 50% during pandemic

Illustration: Sarah Grillo/Axios

When the coronavirus lockdowns started in March, kidstech firm SuperAwesome found that screen time was up 50%. Nearly a year later, that percentage hasn't budged, according to new figures from the firm.

Why it matters: For most parents, pre-pandemic expectations around screen time are no longer realistic. The concern now has shifted from the number of hours in front of screens to the quality of screen time.

In photos: D.C. and U.S. states on alert for pre-inauguration violence

National Guard troops stand behind security fencing with the dome of the U.S. Capitol Building behind them, on Jan. 16. Photo: Kent Nishimura / Los Angeles Times via Getty Images

Security has been stepped up in Washington, D.C., and state capitols across the U.S. as authorities brace for potential violence this weekend.

Driving the news: Following the Jan. 6 insurrection at the U.S. Capitol by some supporters of President Trump, the FBI has said there could be armed protests in D.C. and in all 50 state capitols in the run-up to President-elect Joe Biden's inauguration Wednesday.

17 hours ago - Politics & Policy

The new Washington

Illustration: Sarah Grillo/Axios

The Axios subject-matter experts brief you on the incoming administration's plans and team.