Snapchat says it generated $100 million in revenue for content partners on Discover in 2017, up from $58 million in 2016 and $10 million in 2015. 

Why it matters: In the short-term, Snapchat's relationship with its publishing partners won't significantly impact revenue or investors' confidence in the platform, but in the long term, we've seen from Facebook how relationships with publishing partners can be crucial towards launching and popularizing new products. 

Context on revenue: Facebook said it paid publishing partners using Instant Articles $1 million per day collectively last year. More than half of Instant Articles partners have reportedly abandoned the platform now that Facebook is pushing publisher content to “Watch” instead. 

Facebook has used publishing partners to push new products onto its platform that it eventually popularized amongst general users.

Two examples:

  1. Watch: Facebook is reportedly transitioning its "Watch" premium video platform to now include more content from individual creators, similar to YouTube, after it initially launched the platform and hooked eyeballs to it with publisher-only content. Facebook has not reported how much revenue it is currently generating for content partners on Watch. 
  2. Live: The company began paying publishers to produce "live" video content in 2016, only to stop paying them the following year after the product became popular enough to be sustained by everyday users.

Go deeper

Supreme Court rejects GOP push to cut absentee ballot deadline in N.C.

Photo: Robert Alexander/Getty Images

The Supreme Court on Wednesday rejected an attempt by conservatives to shorten North Carolina's deadline for mail-in ballots from nine to three days.

The big picture: This is the latest of a series of decisions over mail-in ballot deadlines in various states.

Hurricane Zeta makes landfall on Louisiana coast as Category 2 storm

A satellite image of Hurricane Zeta. Photo: National Hurricane Center/NOAA

Hurricane Zeta made landfall along the southeastern coast of Louisiana as a Category 2 storm on Wednesday, bringing with it "life-threatening storm surge and strong winds," per the National Hurricane Center.

What's happening: The hurricane was producing maximum sustained winds of nearly 110 mph and stronger gusts.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Biden ahead in Wisconsin, Michigan as cases surge in the Midwest.
  2. Health: Surge "is real" and not just caused by more tests, Trump's testing czar saysMask mandates help control rise in hospitalizations Some coronavirus survivors have "autoantibodies."
  3. Business: Surge is sinking consumer confidence Testing is a windfall.
  4. World: Europe faces "stronger and deadlier" coronavirus wave France imposes lockdown as Macron warns of overwhelming second COVID wave Germany to close bars and restaurants for a month.
  5. Sports: Boston Marathon delayed as COVID-19 surges MLB to investigate Dodgers player who joined celebration after positive COVID test.