Photo by Kevork Djansezian/Getty Images

Snapchat is letting users buy products through a new advertisers' augmented reality feature in its app called "Shoppable AR."

Why it matters: It's one of the most sophisticated uses of augmented reality for marketing that's been rolled out to date — and now that people can buy things directly using the tool, it's likely to spur more investment in the technology.

The bigger picture: Until now, AR has mostly been used to do marketing at the top of the "funnel" by driving awareness around brands. By making it possible to buy things through AR, the tool can now be used closer to the bottom of the funnel, all people to actually buy products.

How it works: When brands buy an AR "lens" or animated image/video that pertains that can be overlaid on any picture or video taken by a Snapchatter, they can now also add a button that allows users to buy things directly from the moveable image.

  • Four brands have already begun using the feature: Clairol, Adidas, King, and STX Entertainment.
  • "We no longer live in a world where it has to be either brand or commerce, consumers don’t think that way and neither should we,” says Chris Murphy, Head of Digital Experience, adidas US.

Go deeper: Snapchat has taken the lead on pushing augmented reality mainstream.

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Trump commutes Roger Stone's sentence

Roger Stone arriving at his sentencing hearing on Feb. 20. Photo: Drew Angerer/Getty Images

President Trump on Friday evening commuted the sentence of his longtime associate Roger Stone, according to two senior administration officials. Stone in February was sentenced to 40 months in prison for crimes including obstruction, witness tampering and making false statements to Congress.

Why it matters: The controversial move brings an abrupt end to the possibility of Stone spending time behind bars. He had been scheduled to report to prison on July 14.

Updated 6 hours ago - Health

Which states have set single-day coronavirus records this week

Data: COVID Tracking Project and state health department data compiled by Axios; Map: Danielle Alberti and Naema Ahmed/Axios

13 states this week surpassed records set just last week for their highest number of coronavirus infections in a single day, according to the COVID Tracking Project and state health department data. 16 states in total reported new highs.

The big picture: The United States' alarming rise in coronavirus cases isn't just due to increased testing — particularly where the number of cases has grown fastest over the last month, Axios' Andrew Witherspoon and Caitlin Owens report.

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 6:30 p.m. ET: 12,389,660 — Total deaths: 557,279 — Total recoveries — 6,830,596Map.
  2. U.S.: Total confirmed cases as of 6:30 p.m. ET: 3,169,611 — Total deaths: 133,885 — Total recoveries: 983,185 — Total tested: 38,856,341Map.
  3. Public health: The reality of the coronavirus bites.
  4. Trade: Trump says he's no longer considering phase-two trade deal with China because the pandemic damaged the two countries' relationship.
  5. 🎧 Podcast: Rural America has its own coronavirus problem.