(Photo by Travis P Ball/Getty Images for SXSW

Pandora is partnering with Snapchat to stream music on the app via its new developer tool, Snap Kit.

Why it matters: It's an example of how Snap's developer tools can be used to link Snap to other apps that users engage with frequently. This partnership will expand music discovery on both platforms.

How it works: The partnership will allow users to share the song that they’re listening to on Pandora to a friend, a group of friends, or to their Snap Story via "song cards" — which feature the album cover of the song on top of an animated background, according to a statement.

  • Anyone who receives a Pandora song card through Snap will also be able to swipe up to listen to a song on-demand via Pandora’s Premium Access feature after watching a short video ad, a Pandora spokesperson tells Axios.

The news comes as Snap has finally rolled out third-party developer tools, something it did cautiously in an attempt to avoid any privacy issues, like the ones that have plagued its rival Facebook.

Go deeper

Caitlin Owens, author of Vitals
15 mins ago - Health

The coronavirus is starting to crush some hospitals

Illustration: Aïda Amer/Axios

Some states are seeing dangerous levels of coronavirus hospitalizations, with hospitals warning that they could soon become overwhelmed if no action is taken to slow the spread.

Why it matters: Patients can only receive good care if there's enough care to go around — which is one reason why the death rate was so much higher in the spring, some experts say.

Scoop: The Lincoln Project is becoming a media business

Illustration: Eniola Odetunde/Axios

The Lincoln Project is looking to beef up its media business after the election, sources tell Axios.

Driving the news: The group recently signed with the United Talent Agency (UTA) to help build out Lincoln Media and is weighing offers from different television studios, podcast networks and book publishers.

Trump, Biden strategies revealed in final ad push

Data: Bully Pulpit Interactive; Chart: Danielle Alberti/Axios

President Trump is pouring hundreds of thousands of dollars into Facebook ads on the Supreme Court and conservative judges in the final stretch of his campaign, while Joe Biden is spending over a million on voter mobilization, according to an analysis by Axios using data from Bully Pulpit Interactive.

The big picture: Trump's Facebook ad messaging has fluctuated dramatically in conjunction with the news cycle throughout his campaign, while Biden's messaging has been much more consistent, focusing primarily on health care and the economy.