The details: Under Bell's leadership, Snapchat launched a suite of original shows, including Good Luck America, which just announced it received over 10 million views on election night this year.

Between the lines: Bell's departure comes amid a company reorganization announced last month, which includes a new head of strategy, former HuffPost CEO Jared Grusd, who will be overseeing content.

The bigger picture: Snapchat has lost several high-profile executives since it went public in 2017, including its chief strategy officer Imran Khan, its chief financial officer Drew Vollero, and others.

• The company has hired a few well-known replacements, including Grusd and former head of advertising at Amazon Jeremi Gorman.
• Investors have become bearish about Snap's growth potential, as Facebook continues to copy Snap's key features, like Stories and augmented reality lenses. As a result, Snap's stock is currently trading at less than $7, which is roughly one quarter of the price it went public at last spring.
• The company has since been through many transitions, including a redesign and an advertising product overhaul that has grown its ad revenue from zero to $1 billion in roughly two years.

Cheddar's Alex Heath first reported the news.