Stories

Smart TVs are watching us now

A woman walking by Smart TVs
A woman walking by Panasonic Smart TVs. Photo: Adam Berry/Getty Images

"How Smart TVs in Millions of U.S. Homes Track More Than What’s on Tonight," by N.Y. Times' Sapna Maheshwari: "[D]ata companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes."

Why it matters: "Samba TV[, one of those data companies,] has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate[s] they watched."