Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Quibi

Quibi, the mobile-only video subscription streaming service, made its highly anticipated consumer debut Monday, launching its new app globally in the middle of the coronavirus pandemic.

Why it matters: Executives say that they are confident in the app's launch at this work-at-home moment, even though the short-form video product was built to be consumed on the go.

What they're saying: “I kind of find that with my workday now, I’m looking to take small breaks more than ever before," said Quibi CTO Rob Post in a briefing with reporters last week.

  • "I think our use case is these in-between moments, whether you’re on the go or not. I think now more than ever, our use case is consistent," said Post.

The pandemic has forced Quibi to scramble to the finish line from home. Like most other American companies, Quibi employees started working from home three weeks ago, still determined to meet their April 6 launch debut.

  • While many of Quibi's documentaries and entertainment shows at launch have already been produced, its "Daily Essentials," 5- to 6-minute news and information shows, are now mostly being shot in the homes of the show hosts.

Axios has demoed the app over the past few days. Here are our takeaways:

  • Quibi's flagship "Turnstyle" function, which changes video from vertical viewing to horizontal viewing as you rotate your device, is as seamless as the company has billed it to be, albeit the functionality is a little clunkier on older iPhones.
  • Quibi has put several mega-stars out front, making them tough to miss. Within seconds of scrolling through the app, we encountered a satirical show starring Chrissy Teigen, a documentary starring LeBron James, and a revamped version of MTV's 2000s hit "Punk'd" starring Chance the Rapper.
  • The video quality is good and consistent, but the library of 50 shows seems jarringly small compared to the endless feeds of content that users are used to getting on platforms like IGTV and even to an extent Facebook Watch. Quibi hopes to have 175 shows by the end of its first year.
  • The cast and crew pages for each show are very useful and go far beyond what consumers are used to getting on traditional streaming services, combining the viewing experience with an IMDB-like function that could bolster engagement. Users can tweet at actors or follow them on Instagram directly from the Quibi app.

Between the lines: Asked whether Quibi was considering limiting its video quality to avoid using too much bandwidth, something other video companies like Netflix and YouTube have done during the coronavirus crisis, executives say they've been in touch with mobile carriers, but don't think that will be an issue.

  • "In order for us to deliver a great user experience, we need to deliver high-quality video, but right now we're not doing any throttling based on network conditions," said Post.
  • Our thought bubble: This makes sense given how little video traffic Quibi is expected to stream at the onset of its launch, compared to years-old legacy video streamers that are global like Netflix and YouTube.

The big picture: Quibi's launch serves as a litmus test for other streamers that were planning to launch this spring.

  • AT&T executives say they still plan to launch its AT&T's new streaming service, HBO Max, this spring.
  • Comcast's NBCUniversal plans to launch its new streaming service, Peacock, in July.

The bottom line: Like many new upstarts, Quibi's goal more recently has had to shift to providing an essential service during the coronavirus. This has helped to motivate the company to meet its launch date, despite the challenging circumstances.

  • "What we do is insignificant compared to true heroes," said one executive. "But we do hope that putting something entertaining into the world in this moment provides inspiration."

Go deeper ... More details about Quibi's content and business strategy from Axios' reporting:

Note: Quibi founder Jeffrey Katzenberg is an investor in Axios, through WndrCo.

Go deeper

Updated 38 mins ago - World

17 U.S. and Canadian missionaries kidnapped in Haiti

Haitian soldiers guard the public prosecutor's office in Port-au-Prince this month. Photo: Richard Pierrin/AFP via Getty Images

American officials and authorities in Haiti are working to try and free 17 hostages from a U.S.-based missionary group who were kidnapped in Port-au-Prince over the weekend, AP reported Monday.

The latest: Christian Aid Ministries said in a statement Sunday, "The group of 16 U.S citizens and one Canadian citizen includes five men, seven women, and five children." The Ohio-based organization said they were on a trip to visit an orphanage when they were kidnapped Saturday.

China's economic growth slows

A worker assembles heavy truck engines in Hangzhou in eastern China's Zhejiang Province, on Monday. Photo: Long We/Costfoto/Barcroft Media via Getty Images

China's economy grew 4.9% in the third quarter of 2021 compared with a year earlier, the country's National Bureau of Statistics announced Monday.

Why it matters: The gross domestic product growth in the July-September period in the world’s second-largest economy marked the "weakest pace since the third quarter of 2020 and slowing from 7.9% in the second quarter," Reuters notes.

4 hours ago - World

Former spy Steele defends controversial Trump Russia dossier

Former U.K. intelligence officer Christopher Steele arrives at the High Court in London in July 2020. Photo: Tolga Akmen/AFP via Getty Images

The author of the "Steele Dossier," containing unverified claims about former President Trump told ABC News he stands by his controversial report, according to excerpts from an upcoming documentary released Sunday.

Why it matters: The FBI drew on former U.K. intelligence officer Christopher Steele's dossier as part of its investigation into the Trump campaign's alleged links to Russia's government, which led to former special counsel Robert Mueller's probe.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!