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Screenshot from Facebook

Showing they plan to continue playing hardball with Big Tech, Democratic Senators Mark Warner (Va.) and Amy Klobuchar (Minn.) created a Facebook page for a fictional political group — Americans for Disclosure Solutions (ADS) — then paid to target the newsfeeds of thousands of journalists and Hill staffers.

Why it matters: A Warner aide tells me the senator was surprised that "there was literally no mechanism on [Facebook] for us to [prove] we were who we said we were," adding, "it was really easy for Russian operatives to use the same micro-targeting tools as they attempted to meddle in last fall's presidential election ... [Y]ou can see why this would be so appealing to the Russians."

How they did it: Warner and Klobuchar — who have introduced a bill, backed by Sen. John McCain (R-Ariz.), to require more disclosure about online politics ads — created a "Political Organization" page on Facebook for the fictional group.

  • "Using campaign funds in accordance with Senate ethics rules," according to aides, they "launched a small, 24-hour ad buy on Facebook targeting Washington, D.C. journalists and Capitol Hill staffers."
  • "For just $20, ... Warner and Klobuchar reached 1,369 self-identified Hill staffers in under 24 hours."
  • "For just $20, Warner and Klobuchar reached 1,407 Washington, D.C.-based journalists."

Be smart: Axios media trends reporter Sara Fischer, an authority on digital advertising, tells me (vehemently, BTW) that this experiment doesn't go far enough: That "reach" doesn't mean the targets saw the ad — just that they could have.

  • Sara emails: "In the political advertising world, you would need to serve at least 7-10 viewable impressions to a person over a short window, two-four weeks, to even begin driving intent or action."
  • "But the experiment shows how easy and cost-effective it is for anyone to access the tools to potentially build a political campaign on Facebook."

The takeaway: Facebook has been (belatedly) the most forthcoming of the three tech giants, but their political stop gates aren't in place yet: They say they're working on it, and it will take time.

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Go deeper

Broncos and 49ers the latest NFL teams impacted by coronavirus crisis

From left, Denver Broncos quarterbacks Drew Lock, Brett Rypien and Jeff Driskel during an August training session at UCHealth Training Center in Englewood, Colorado. Photo: Justin Edmonds/Getty Images

The COVID-19 pandemic has thrown the NFL season into chaos, with the Denver Broncos' quarterbacks sidelined, the San Francisco 49ers left without a home or practice ground and much of the Baltimore Ravens team unavailable, per AP.

Driving the news: The Broncos confirmed in a statement Saturday night that quarterbacks Drew Lock, Brett Rypien and Blake Bortles were identified as "high-risk COVID-19 close contacts" and will follow the NFL's mandatory five-day quarantine, making them ineligible for Sunday's game against New Orleans.

Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: WHO: AstraZeneca vaccine must be evaluated on "more than a press release."
  2. Politics: McConnell temporarily halts in-person lunches for GOP caucus.
  3. Economy: Safety nets to disappear in DecemberAmazon hires 1,400 workers a day throughout pandemic.
  4. Education: U.S. public school enrollment drops as pandemic persists.
  5. Cities: Surge in cases forces San Francisco to impose curfew — Los Angeles County issues stay-at-home order, limits gatherings.
  6. Sports: NFL bans in-person team activities Monday, Tuesday due to COVID-19 surge — NBA announces new coronavirus protocols.
  7. World: London police arrest more than 150 during anti-lockdown protests — Thailand, Philippines sign deal with AstraZeneca for vaccine.

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

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