Illustration: Aïda Amer/Axios

One of the big themes at CES this year has been the race to own the media experience when cars go driverless.

Why it matters: The complications around who will own the data, how connectivity will work and what "driverless" actually means haven't stopped companies from making big announcements this year.

Driving the news: Amazon announced a slew of deals to get its Fire TV software built into more televisions, soundbars and even the back seats of cars, Axios' Ina Fried reports. BMW and Fiat Chrysler Automotive will be among the first to offer such systems, Amazon said.

  • ViacomCBS, Accuweather, and others announced a partnership with Byton, an electric vehicle startup, to provide content and services for the massive 48-inch screen in its upcoming M-Byte plug-in SUV, Axios' Joann Muller reports.
  • Sony, the entertainment company, debuted an electric vehicle called "Vision S," which, like Byton, features a huge panoramic dashboard screen. The car was showcased to show off Sony's car tech, including entertainment tech.
  • Audi showed a concept car, the AI:ME, that bills itself as an "attentive companion," per Joann. The car familiarizes itself with its users and their habits and tailors its comfort and infotainment systems to suit their preferences.

Voice controls in cars were also on full display. Lamborghini said it's adding Amazon's Alexa voice assistant to its Huracán EVO this year. Amazon and Exxon announced a deal to allow voice-enabled gas purchases.

Go deeper: The product announcements to watch for at CES 2020

Go deeper

More than 32 million Americans are receiving unemployment benefits

Photo: Jay L. Clendenin / Los Angeles Times via Getty Images

More than 32 million Americans are receiving some form of unemployment benefits, according to data released by the Labor Department on Thursday.

Why it matters: Tens of millions of jobless Americans will soon have a smaller cash cushion — as coronavirus cases surge and certain parts of the country re-enter pandemic lockdowns — barring an extension of the more generous unemployment benefits that are set to expire at the end of the month.

1 hour ago - Sports

Alumni fight to save college sports

Data: Mat Talk Online; Chart: Andrew Witherspoon/Axios

242 collegiate athletic programs have been cut amid the pandemic, altering the careers and lives of thousands of student-athletes.

Yes, but: Some passionate alumni groups have opted to fight, banding together in hopes of saving the programs they helped build and continue to love.

1 hour ago - World

The U.S.-China trade war quietly escalates

Photo Illustration: Sarah Grillo/Axios. Photos: Alex Wong/Getty Images and Lintao Zhang/Getty Images

Lost amid headlines about the coronavirus pandemic and the seemingly unstoppable stock market rally, has been the monthslong escalation of tensions in the U.S.-China trade war —  and it's likely here to stay.

Why it matters: The tariffs continue to impress a sizable tax on U.S. companies and consumers, adding additional costs and red tape for small businesses, farmers, manufacturers and households trying to stay afloat amid the pandemic.