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Photo: Meta View

A new startup has acquired the assets of defunct augmented reality headset maker Meta. Meta View, as the new company is known, has hired some of the old employees but plans to use the wide-field-of-view headset technology for a particular vertical market (which it isn't identifying).

Why it matters: The once-promising technology has a new home, but its vision of a desktop computer on your face has died with the original Meta. Meta, which had developed two generations of its AR headset, abruptly closed its doors earlier this year.

Details:

  • The CEO is Jay Wright, the former Qualcomm executive who led its Vuforia augmented reality effort, later sold to PTC.
  • The new effort is being funded by Israel's Olive Tree Ventures and BNSG Capital.
  • It has somewhere between 11 and 50 employees, though the company isn't being more specific.

What they're saying: Wright tells Axios that the company is focused on a particular industry, with its planned hardware and software tailored to that market's needs. He contrasted that approach to the rest of the industry, which he said is selling the equivalent of "sporks" rather than a needed utensil. "When you are doing something general purpose, you make all these tradeoffs," he said.

What they're not saying: Meta View isn't saying which market they are targeting or how much funding they have.

  • Wright says he is well aware that most of the current VR industry is also shifting toward business as the consumer market has taken off more slowly than anticipated.
  • "I’m not crazy," he said. "I’ve got a plan."

Go deeper

The states ending federal pandemic unemployment benefits early

Protesters demand senators support the continuation of unemployment benefits on July 16, 2020 in Miami Springs, Florida. Photo: Joe Raedle/Getty Images

At least 12 Republican-led states have announced they are terminating their involvement in federal pandemic-related unemployment programs early.

Driving the news: Many of the states' governors cited worker shortages. But some experts say it's the job climate, including pandemic-era factors, and not unemployment benefits that is determining when and how people return to work.

Elon Musk suspends Tesla purchases with bitcoin

Elon Musk. Photo: Liesa Johannssen-Koppitz/Bloomberg via Getty Images

Consumers can no longer buy Tesla vehicles with bitcoin, CEO Elon Musk announced on Twitter Wednesday.

What he's saying: Musk cited the environmental concerns associated with bitcoin — the cryptocurrency has a massive carbon footprint — as his reasoning behind Wednesday's decision.

Bryan Walsh, author of Future
1 hour ago - Science

The cicadas are a preview of a buggy future

Illustration: Annelise Capossela/Axios

Trillions of Brood X cicadas are now emerging throughout parts of the mid-Atlantic and Midwestern U.S.

Why it matters: Most immediately, because they can be as loud as a Metallica show when they're singing in concert.