The News Media Alliance (NMA), a newspaper trade group that represents over 2,000 newspapers in the U.S., is launching a political action committee (PAC) to ask Congress for an antitrust safe harbor against Google and Facebook.

Why it matters: It's the first-ever PAC created by the newspaper industry. It's a sign that the newspaper industry feels it needs to step up its lobbying efforts to survive in a digital-first era dominated by tech companies.

• PAC dollars will go towards supporting members of Congress that support NMA's two biggest issues: A safe harbor exemption to compete against Google and Facebook and stopping Canadian news print tariffs.

Go deeper: Google makes roughly as much ad revenue globally as all print ad revenue combined.