Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Microsoft CMO Chris Capossela. Photo: Microsoft
Microsoft suspended its advertising on Facebook and Instagram in the U.S. in May and recently expanded that to a global pause, according to an internal chat transcript seen by Axios.
Between the lines: Unlike the many advertisers who recently joined a Facebook boycott, Microsoft is concerned about where its ads are shown, not Facebook's policies. But the move still means yet another big advertiser is not spending on Facebook right now.
What they're saying: "Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we’ve subsequently suspended all spending on Facebook/Instagram worldwide," Microsoft CMO Chris Capossela said in an internal Yammer post, responding to an employee's question.
- The transcript did not specifically say what content Microsoft objected to its ads appearing next to, but as examples of "inappropriate content" it cited examples of "hate speech, pornography, terrorist content, etc."
- Capossela said that the company has been in touch with Facebook and Instagram leadership about what it would take for Microsoft to return as an advertiser: "The timeline on resuming our media spending is dependent on the positive actions they take, but I expect our pause will continue through August."
- A source confirmed the accuracy of the posted material. Microsoft declined to comment further.
The big picture: Capossela made clear Microsoft isn't taking part in the larger boycott effort.
- "Our experience tells us that the most impactful means to effect genuine, long-term change is through direct dialogue and meaningful action with our media partners, including the suspension of real marketing dollars," Capossela wrote. "We’ve also learned from experience that it doesn’t help our customers, our media partners, or Microsoft to publicize our media spend strategy, but to instead work directly with partners on positive change."
- Microsoft previously paused spending on Google's YouTube over similar concerns, but has since returned to advertising on the video platform.
By the numbers: In 2019, Microsoft spent more than $115 million on Facebook ads, according to advertising analytics company Pathmatics.