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Screengrab from a new Science Moms ad. Courtesy: Sciencemoms.com

Science Moms, a nonpartisan group of climate scientists and mothers, is launching a $4 million digital ad campaign targeting suburban moms in several key swing states.

Why it matters: The three ads, which focus on how this summer's extreme weather events are affecting families around the country, will target suburban moms in metro areas that proved pivotal in the 2020 election.

These include parts of Arizona, Colorado, Georgia, North Carolina, Pennsylvania and Wisconsin.

Details: The ads are aimed at educating parents about climate risks and feature moms asking climate scientists questions about the heat waves, wildfires, droughts and other extreme events we've been seeing recently.

  • The $4 million campaign is part of a larger chunk of $10 million in funding from the Potential Energy Coalition, a nonpartisan, pro-climate action marketing group.

What they're saying: "Our window to act on climate change is like watching them grow up, we blink, and we’ll miss it," states a Science Moms online ad.

  • "Talk about the problem," said Emily Fischer, a climate scientist at Colorado State University who is part of Science Moms, in a statement.
  • "That seems like such a small thing but it’s actually a really important thing — the more we talk about it the more the sense of urgency will be raised."

Go deeper

Oct 15, 2021 - Science

Americans perceive a rise in extreme weather, Pew finds

Americans are taking notice of extreme weather events, according to a new Pew Research Center survey.

Details: Two-thirds of Americans say extreme weather events in the U.S. have been occurring more frequently than in the past, while only 28% said they've been taking place about as often, and just 4% perceiving a dropoff in frequency.

Definition of success at UN Climate Summit is in flux

Illustration: Annelise Capossela/Axios

The UN Climate Summit in Glasgow is less than 20 days away, and diplomats have entered a crucial period when expectations are raised or lowered to guard against any blowback that might come from a particular outcome.

Driving the news: Officials in the U.S. and abroad are sending clear signals that the odds that COP26 will meet some of its most important goals are diminishing, for a variety of reasons both macro and micro in scale.

Biden: "Being a cop today is one hell of a lot harder than it's ever been"

President Biden speaks during the 40th Annual National Peace Officers Memorial Service at the U.S Capitolon Oct. 16. Photo: Brendan Smialowski/AFP via Getty Images

President Biden speaking at the U.S. Capitol on Saturday honored members of law enforcement who died in the line of duty in 2019 and 2021 and saluted those who are currently serving.

Driving the news: "We expect everything of you, and it's beyond the capacity of anyone to meet the total expectations. Being a cop today is one hell of a lot harder than it's ever been," Biden said.