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Screengrab from a new Science Moms ad. Courtesy: Sciencemoms.com

Science Moms, a nonpartisan group of climate scientists and mothers, is launching a $4 million digital ad campaign targeting suburban moms in several key swing states.

Why it matters: The three ads, which focus on how this summer's extreme weather events are affecting families around the country, will target suburban moms in metro areas that proved pivotal in the 2020 election.

These include parts of Arizona, Colorado, Georgia, North Carolina, Pennsylvania and Wisconsin.

Details: The ads are aimed at educating parents about climate risks and feature moms asking climate scientists questions about the heat waves, wildfires, droughts and other extreme events we've been seeing recently.

  • The $4 million campaign is part of a larger chunk of $10 million in funding from the Potential Energy Coalition, a nonpartisan, pro-climate action marketing group.

What they're saying: "Our window to act on climate change is like watching them grow up, we blink, and we’ll miss it," states a Science Moms online ad.

  • "Talk about the problem," said Emily Fischer, a climate scientist at Colorado State University who is part of Science Moms, in a statement.
  • "That seems like such a small thing but it’s actually a really important thing — the more we talk about it the more the sense of urgency will be raised."

Go deeper

Nov 29, 2021 - Axios Twin Cities

Fall is trending warmer in Minneapolis

Expand chart
Data: Climate Central; Chart: Axios Visuals

This year's warm fall was not just a one-off. Autumn in Minnesota is getting warmer.

The details: The number of days with above-average temperatures in fall has been creeping up for the past 50 years in Minneapolis, according to NOAA data analyzed by climate science research group Climate Central.

Biden calls Fox News reporter a "stupid son of a b---h" on hot mic

President Biden blasted Fox News' Peter Doocy on Monday after the reporter asked if the nation's soaring inflation is a political liability, saying, "what a stupid son of a b----h."

Driving the news: The Biden administration has faced rising inflation rates over recent months, which it has labeled as "transitory."

Hope King, author of Closer
1 hour ago - Economy & Business

Investors reset their compass

Data: FactSet; Chart: Axios Visuals

The endpoints of a stimulus-fueled market are being defined.

Why it matters: Conditions that drove excess pricing in riskier assets are steadily being removed, and big swings in the market like those seen today are inevitable as investors try to adjust to the new landscape.